ISSUE 007 - SEPTEMBER 2023
THE BIG STORY
A new approach to driving more pipeline and deals
B2B sales has been in crisis for a number of years. Cold calling and outreach are being rejected by buyers, marketing activity is less effective and budget constrained, and the path to decision makers is more opaque, even with more sales tech.
What’s wrong with that tech?
- It relies on manual data entry. Records are prone to human error and left incomplete by sellers too busy with their first job: selling.
- It requires too much context-switching. Sellers use a myriad of tools and websites to find prospects, conduct discovery, and manage deals—all of which slows them down.
- It lacks relationship intelligence. Sellers need insights that can help them map out the buying committee and the warm introduction critical to a successful deal.
It doesn’t have to be this way.
Sales teams can regain their competitive edge with next-generation tools built for our age of relationship-first selling. Our recent blog breaks down how to get ahead.
Campfire’s top 10 takeaways
From new AI product announcements to strategies on becoming a data-driven investor, find out how the world’s top dealmakers are thinking about the road ahead.
Deal time, not CRM time
Relationship intelligence empowers sales teams in every relationship-driven industry with the insights and technology to find, create, and close the most important deals.
Deal flow dynamics that empower impact investors
The best socially responsible investment opportunities are often very selective about who they bring to the table, and almost every impact investor can tell you about “the one that got away” hidden in their existing network.
Shaping Impact Group’s Pieter Oostalnder shared how his firm overcomes this challenge by:
- Focusing on the right relationships
- Managing risk in a more strategic way
- Using Affinity to manage day-to-day deal flow in one place
VOICES FROM THE INDUSTRY
“We invest in transformative companies, technologies and entrepreneurs, and Affinity gives us the visibility to translate our network and relationships into investments.”