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Find, manage, and grow better deals

Network and deal data driving private capital investment at scale
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The world’s leading private capital investors use Affinity
platform

Drive better investment decisions

Affinity CRM

Purpose-built private capital platform that enables firms to get into the right deals and make better decisions across the firm with data and AI

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Product shot: Company profile card including website link, owner and date of last contactDark-mode product shot: Deal Flow Kan Ban board with categories New, Won, Lost, On HoldProduct shot: Deal Flow Kan Ban board with categories New, Won, Lost, On Hold

Identify and get into the right deals

Focus on finding, getting into, and winning quality deals that otherwise you may have been missed

Drive fast, confident investment decisions

Make decisions faster and drive deals to close

Use deal data to drive workflows across the firm

Integrate your firm's network and deal data across the entire techstack

our products

Drive better dealmaking across your team with Affinity

Product shot: Deal Flow Kan Ban boardProduct shot: Company profile card including website link, owner and date of last contact

Affinity CRM

The relationship intelligence CRM for dealmakers

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Affinity for Salesforce

Relationship insights driving deals in Salesforce

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Affinity CRM

Affinity brings together relationship intelligence, deal sourcing, deal flow management, portfolio support, fundraising, and analytics that integrate directly with how you work

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Product shot: Affinity Connections list with 3 connections you know and 3 connections added manually

Affinity for Salesforce

Affinity provides deal teams with reliable and regularly updated insights about their organization’s network of people and companies through Salesforce—and extends these insights into their sales workflow in their email and browser.

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AFFINITY ADVANTAGE

Drive deals faster

Relationship intelligence
Deal management
Data enrichment
Data infrastructure

Get into the right deals with the right introduction

Find deals with the most complete relationship intelligence data on your whole firm's network

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Close deals faster

Be ready for your Monday morning meeting and move deals forward with faster decisions

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Enriched data on every record

Automatically enrich CRM records with data from 40+ premium data sources to make faster, more informed investment decisions

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Product shot: Company profile including data such as People, Investment Stage, Last Funding AmountProduct shot: Affinity enriched data including Investment Stage, Years of Experience, Location, Job Title, Last Funding Amount, Job Seniority, Industry, Employee Growth, Education History, Number of Employees

Drive decisions across the firm

Integrate your deal and network data into your data infrastructure to use in any app, data science project, or analysis

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ENTERPRISE-GRADE DEALMAKING

Driving measurable results for private capital firms

0
%
growth
in qualified deal flow
0
x
increase
in trackable relationships
0
%
reduction
in deal processing time
0
+
hours saved
annually per user on manual data entry
affinity advantage

Learn how we can help you close more deals faster with Affinity

0
hours saved
per person annually on manual data entry.
0
+
contacts created
per user to grow your network exponentially.
0
hour launch
means your new CRM is up and running fast.
CUSTOMER STORIES

Trusted by leading investment firms

Powering 50% of the top 300 venture firms globally, Affinity customers have tracked over 1 million deals and invested in over $1 trillion in assets through the platform

5x faster
Opportunity discover and triage

How MassMutual Ventures uses Affinity to source better deals 5x faster

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2.5 hours
Time saved on manual work per person each week

How TELUS Global Ventures creates more efficient workflows with Affinity

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1,000
Deals evaluated a year with a team of 3

How Roble Ventures built an operating system with flexibility, customization, and integration at its core

Read full case study
4
Number of tools Affinity consolidated

How Kapor Capital streamlines LP management and fundraising with Affinity

Read full case study
<60 days
Time it took to implement Affinity with wall-to-wall email and AWS integration

How MassMutual Ventures transforms portfolio support and network management with Affinity

Read full case study
8,000+
Companies monitored in Affinity that turn into 4-5 annual investments

How Building Ventures turns 8,000 companies into 5 investments with Affinity

Read full case study
Integrate with tools

Deal data where you work

Access relationship and deal insights directly within your email and browser and connect your tech stack with enterprise-grade integrations

Browse integrations

Explore Affinity

Enterprise-grade security you can trust

Protecting your data with SOC2, ISO27001, and industry-leading security certifications.

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Ready to uplevel your data driven investing?

Find out why more than half of leading private capital firms use Affinity to transform their relationship data into their competitive advantage.

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