Expand your pipeline beyond your existing network
Surface and engage with companies that match your thesis
Drive results with signal-led, network-driven sourcing
Your team spends countless hours hunting for the next great opportunity, yet the most promising companies often appear too late or remain just beyond reach. Traditional sourcing methods can be costly and still lack the signals you need to access the best deals relevant to your thesis.
Affinity Sourcing centralizes sourcing insights, relationship data, and opportunity monitoring to help you discover emerging deals earlier and perfect the timing and impact of outreach.
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Move from discovery to deal—all in one place
Affinity Sourcing combines a curated universe of 200,000+ investment-relevant companies with proprietary data, growth signals, and relationship intelligence to help you surface the most relevant opportunities with speed and clarity. Identify and monitor thesis-relevant companies with advanced filters, custom scoring algorithms tailored to your strategy, and watchlists that deliver alerts as soon as growth momentum picks up.
Get the biggest ROI from your sourcing investment
Integrated directly into your CRM, Affinity Sourcing turns discovery into action—seamlessly syncing high-potential companies into your pipeline and tapping into your strongest relationship paths for better timing, positioning, and outcomes—without the cost or complexity of building and maintaining proprietary tools.
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How MassMutual Ventures uses Affinity to source better deals 5x faster
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Signals over noise: Data and network-powered sourcing
Join MassMutual Ventures on June 5 as they share insights on how the deal sourcing landscape has transformed and how data-driven tools like Affinity Sourcing are reshaping sourcing strategies for leading investors.
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