Company & Contact data

Industry data for your CRM records

Every company and contact record automatically enriched with deal-relevant data

Accelerate your dealmaking

Today, teams dedicate time and budget to sourcing and consolidating data that can inform deal workflows. Data is often from multiple sources and teams repeatedly waste time on manual data entry to compile and connect it to their CRM. Affinity’s data enrichment delivers unique, in-depth, hard-to-find data points into a single location to help investors understand and find better deals, faster—both inside and outside your firms' shared network. We work with industry leaders, including Crunchbase, Clearbit, Dealroom, Pitchbook, to deliver the company and people data you need to drive your dealsourcing efforts.

Dealmaking data for every CRM record

Affinity CRM automatically enriches each contact and company record with data relevant to dealmakers, including biographic and firmographic data, funding, experience, and company growth. Deeper data enables better deal sourcing, accurate outreach, and more intelligent next steps.

More insights with Affinity partner data

Affinity partners with some of the biggest investment data providers, including Dealroom, Pitchbook, and others to provide even more high-value information to better manage dealflow. Joint customers can automatically use their partner data in Affinity.

Use the data your organization already owns to drive deals

Dealmakers typically use 4 or more datasets when researching a deal. Affinity makes it easy to bring the data you rely on into your CRM using Affinity's API.

Saving money and time in sourcing great deals

With the right insights—automatically enriched directly to the records in your CRM—dealmaking teams can prioritize which investment opportunities to focus time on, get to thesis fit faster, and weed out opportunities outside of their interest earlier in the screening process. Claim back the time you spend manually researching, monitoring, and vetting investment opportunities outside of investment criteria, while ensuring you don’t miss opportunities.

Why our customers love Affinity

"The integration of email and calendar data streamlines our workflow and saves us a ton of time every day. "

Carlo Egle

Investment Manager, Redalpine Venture Partners

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We tried three market-leading CRMs but were never completely happy, and then we found Affinity. It’s genius — intuitive, flexible, super smart. What an effective CRM should be.

Dan Bowyer

Partner & Co-Founder, SuperSeed

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"With Affinity, my team and I can track and nurture all of our firm’s most important relationships. In an industry like real estate, Affinity gives us a competitive advantage. "

Roy Hirshland

Vice Chairman, T3 Advisors

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"As a Venture Capital fund of fund and secondaries investor, Affinity has helped our team manage our network as both a GP and LP. In conjunction with our other investor reporting and portfolio management tools, we are able to more efficiently provide client service and stay in touch with our venture network. "

Christopher Johnson

Investment Principal, Knightsbridge Advisers LLC

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"As an early stage investor, my constant focus is finding new ways to turn my connections into my portfolio’s next hundred opportunities."

Mar Hershenson

Managing Partner, Pear VC

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"Affinity is a very useful, tailor-made product for such a Venture Capital fund like us. The biggest advantage is having all of our data and communication in one place. We talk to thousands of startups and hundreds of VCs, and Affinity lets us keep track of those relationships over time. "

Marcin Zabielski

Partner, Market One Capital

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"Affinity keeps us organized! It is perfectly tailored to what we need. Cataloging all of our emails and grouping them by an organization made it much easier to track contacts and report on how we’re managing deal flow. "

Adam Struck

Founder and Managing Partner, Struck Capital

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"Affinity has helped us centralize our CRM efforts in the most automated way. By organizing our pipeline, community, to-do’s, and distributing our Alliances to portfolio companies. "

Michael Tam

Partner, Craft Ventures

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"Look, you do not know what it takes to integrate Salesforce, don’t go there! Your entire team is incredible; our entire team loves Affinity and is so happy. "

Susan Su

Head of Portfolio, Sound Ventures

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"I’ll check my Alliances weekly to see which new ones I can form. As we scale, Affinity’s Alliance will be instrumental to our growth. "

Paul Ipavec

Business Development Lead, Anduin

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"Affinity takes all the best parts of RelateIQ and significantly improves on them. For us, it’s the perfect blend of great product design, feature-richness, and workflow integration. Highly recommend it for people who have to manage many relations and pipelines. "

Ben Blumenrose

Co-Director, Designer Fund

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"Let’s be honest: no one wants to use Salesforce reporting. Affinity isn’t just better—for most teams, it’ll make the difference between managing your pipeline to success, versus not tracking it at all. "

Kevin Zhang

Partner, Bain Capital Ventures

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I built one of the first CRMs — Dynodex — in 1989, I feel like I’ve been waiting for a decent replacement for 30 years, now I’ve found it in Affinity. It automates many of the rote tasks and “digital fork-lifting” of legacy CRMs

Brian Smiga

Partner, Alpha Venture Partners

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"We’re really impressed by the speed that the Affinity team operates and the availability of the team. "

Christian Meermann

Founding Partner, Cherry Ventures

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"Within weeks of moving to Affinity, we were able to easily discover and manage the thousands of entrepreneur and venture community relationships already latent within our team. What’s more, the Affinity Alliances professional network has helped us quickly build new and valuable connections. "

Eric Emmons

Managing Director, MassMutual Ventures

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"A product that has truly changed the way I work and made me so much more efficient across the team! Amazing and recommend to all! "

Harry Stebbings

Founder, Stride.VC

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"Having all the documents and information in one place without having to clamp around on different systems is really valuable. Affinity is a massive time saver and enables us to be super-efficient."

Sam Endacott

Investor, firstminute capital

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"Managing your relationships is everything in commercial real estate. Affinity allows us to manage more clients and all our data in one place. That will lead to more top-line for our business. '

Michael Sanberg

Leasing and Sales, Touchstone

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"With Affinity, we can easily revisit firms at appropriate times and know what the next steps should be. I’m very excited to see where the product goes."

Henry Jefferies

Associate, Dawn Capital

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"Affinity Alliances truly operationalizes our executive network. I use it every day to better understand the relationships I can leverage across Fidelity."

Alessandro Vigilante

VP Corporate Business Development, Fidelity

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Interested in learning more?

Get an in-depth walkthrough of the Affinity Relationship Intelligence CRM.