Industry data for your CRM records
Accelerate your dealmaking
Today, teams dedicate time and budget to sourcing and consolidating data that can inform deal workflows. Data is often from multiple sources and teams repeatedly waste time on manual data entry to compile and connect it to their CRM. Affinity’s data enrichment delivers unique, in-depth, hard-to-find data points into a single location to help investors understand and find better deals, faster—both inside and outside your firms' shared network. We work with industry leaders, including Crunchbase, Clearbit, Dealroom, Pitchbook, to deliver the company and people data you need to drive your dealsourcing efforts.
Dealmaking data for every CRM record
Affinity CRM automatically enriches each contact and company record with data relevant to dealmakers, including biographic and firmographic data, funding, experience, and company growth. Deeper data enables better deal sourcing, accurate outreach, and more intelligent next steps.
More insights with Affinity partner data
Affinity partners with some of the biggest investment data providers, including Dealroom, Pitchbook, and others to provide even more high-value information to better manage dealflow. Joint customers can automatically use their partner data in Affinity.
Use the data your organization already owns to drive deals
Dealmakers typically use 4 or more datasets when researching a deal. Affinity makes it easy to bring the data you rely on into your CRM using Affinity's API.
Saving money and time in sourcing great deals
With the right insights—automatically enriched directly to the records in your CRM—dealmaking teams can prioritize which investment opportunities to focus time on, get to thesis fit faster, and weed out opportunities outside of their interest earlier in the screening process. Claim back the time you spend manually researching, monitoring, and vetting investment opportunities outside of investment criteria, while ensuring you don’t miss opportunities.
Interested in learning more?
Get an in-depth walkthrough of the Affinity Relationship Intelligence CRM.Request a demo