Drive next steps on deals faster
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Eliminate manual data entry
Automatically create and maintain your firm’s network. Affinity captures every email and calendar event to create people and company records—populating a CRM database that is dynamically updated without hours of manual data entry. This builds a full relationship map for the firm, ensuring your network is shared with every member of the investment team.
Accelerate deals with accurate data
Give your entire team visibility into the latest status on a deal, portfolio company, or LP engagement with records that update automatically. Affinity captures ongoing communications data, saving manual work and ensuring everyone uses the most up-to-date information for outreach to founders, portfolio companies, and LPs.
Turn activity data into insights
Get the full picture of your firm’s history with its contacts. AI-powered relationship intelligence turns communications data into powerful insights on relationship strength and introduction potential. Engagement and activity data can drive insights on team effectiveness and be used to improve performance. Use this information in Affinity, or push it to other platforms or a data warehouse to enable your team to act confidently across workflows.
MassMutual Ventures
How MassMutual Ventures uses Affinity to source better deals 5x faster
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Private capital predictions for 2026
The market is recovering, but the gap between top performers and the rest is widening. See why fundraising pessimism has collapsed to 15%, how AI adoption has doubled to drive investment decisions, and the specific strategies firms are using to win the best deals in a crowded 2026 market.
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