Move faster on the right deals
Purpose-built for private equity
Drive deal origination
Turn your network into a competitive advantage
Securing proprietary deals starts with the right introduction. Affinity maps your firm’s relationships to surface warm paths to decision-makers at target companies—helping you build direct connections before deals go to auction and avoid paying banker fees for introductions you could make yourself.
Track and nurture intermediary relationships
Bankers and other intermediaries remain critical sources of high-quality deal flow. Affinity automatically captures every interaction, helping your team monitor coverage, maintain consistent engagement, and strengthen the relationships that matter most.
Screen opportunities with enriched data
Fast qualification depends on accurate company insights. Affinity enriches every profile with firmographics, funding history, and other third-party data from 40+ trusted sources, so you can quickly evaluate opportunities against your investment thesis.
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Execute deals
Keep deal teams aligned on opportunities
Deal execution requires every team member working from the same playbook. Affinity centralizes your pipeline and automatically captures every interaction, giving deal teams complete visibility into progress at every stage.
Maintain complete deal history for diligence
Diligence depends on complete context. Affinity automatically captures all emails, meetings, and notes—creating a searchable history that reduces risk and ensures no detail is missed.
Control access to sensitive deal information
Managing confidential deal data requires precision. Affinity’s enterprise-grade permissions and privacy controls ensure information is only visible to the right people—while still enabling secure collaboration across teams.
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Create lasting value
Support value creation through strategic introductions
Driving portfolio company growth depends on the right relationships. Affinity helps you identify operating partners, advisors, and industry experts from your firm’s network and track record—to accelerate value creation.
Measure and report performance
Demonstrating value creation requires comprehensive insights for stakeholders. Affinity makes it easy to generate reports on origination effectiveness, portfolio performance, and firmwide impact—helping you demonstrate results with confidence.
Drive firmwide adoption and collaboration
Lasting value comes from a system the whole firm actually uses. Affinity’s intuitive workflows and automated activity capture make adoption seamless, creating a single source of truth that supports collaboration and delivers consistent value across the fund lifecycle.
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get started
Go live in weeks, not months
Implementation doesn’t have to be painful. Most firms go live in under 60 days and see network visibility within 24 hours. Our team handles the heavy lifting and provides hands-on support so adoption is effortless.
Request a demoGet more done by integrating with your favorite tools
Affinity connects with the tools your team uses every day, such as Slack, Mailchimp, Dropbox, and more.
Explore integrations
