Enrich Salesforce records with private market data
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Make more informed deal decisions faster
Maintain accurate, complete Salesforce records automatically
Stop relying on manual research and stale data. Affinity continuously enriches your records with verified firmographic, funding, and headcount data from over 40 trusted sources. Ensure every record is complete and up-to-date—without the manual work—so you know when people move and companies change, grow, or raise new rounds.
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Streamline dealmaking with automations in Salesforce
Turn enriched data into actionable workflows. Create custom record-triggered Salesforce flows to automatically progress deal stages or notify you about declining relationship scores, job changes, or funding events. Automate processes and alert team members about key updates and opportunities within their existing Salesforce environment.
Access enriched data everywhere your team works
No more switching between platforms to find critical information. Affinity’s inbox and browser extensions bring deal and relationship data directly to Gmail, Outlook, Chrome, and LinkedIn, helping dealmakers access and update Salesforce records without disrupting their workflows.
Endeavor
How Endeavor captures and enriches organizational knowledge with Affinity for Salesforce
Private capital predictions for 2026
The market is recovering, but the gap between top performers and the rest is widening. See why fundraising pessimism has collapsed to 15%, how AI adoption has doubled to drive investment decisions, and the specific strategies firms are using to win the best deals in a crowded 2026 market.
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