‍Four ways to enhance your CRM

Dealmaking has fundamentally changed with the end of the cheap capital that had been pervasive over the past five years. This has led to three major and conflicting sets of requirements:

• Significantly more focused criteria for what an attractive deal is, while a high volume of deal sourcing remains the number one focus of deal teams.
• Greater efficiency in deal sourcing and development but an increasing amount of research and diligence required for every deal.
• Increased competition for every deal with a continued lack of use of deal-sourcing data and CRM functionality by dealmaking teams.

And with operational and IT budgets down, many firms are assessing whether they are getting a sufficient return from their CRM, deal data, and deal tool investments. Discover four ways you can enhance your CRM to increase adoption and drive ROI.

‍