Streamlining Relationships for the Founders Forum family

Using Affinity for Teams to Eliminate the Friction of Relationship Building


The Founders Forum family of companies support the needs of entrepreneurs and innovators at every stage of their journey. Founders Forum companies span advisory, executive search, events, diversity and inclusion, venture creation, investment, education, giving, and more.




Mangement Consulting


The Founders Forum family of companies exist to support the needs of entrepreneurs and innovators at every stage of their journey. Founders Forum companies span advisory (Founders Intelligence), executive search (Founders Keepers), events (FF Events), diversity and inclusion (accelerateHER), venture creation (Founders Factory), investment (firstminute Capital), education (Founders Academy), giving (Founders Pledge), and more.


The challenge

As a family of connected, yet distinct, companies, Founders Forum found it difficult to understand its various relationships. Prior to adopting Affinity, Founders Forum’s companies relied on a very analog approach to understanding their relationships, depending on reactive one-to-one communication that involved a lot of friction.


The solution

Founders Forum selected Affinity for its enterprise functionality. Affinity for Teams allows Founders Forum companies to proactively share their relationship strengths and networks among its multiple teams, while also ensuring that private and confidential information such as team-specific lists and calendar data won’t be shared outside of individual teams.

Founders Forum

"With Affinity, there’s no friction. It’s hard to imagine going back to our olds ways to search and discover relationships among our companies."

Partner at Founders Intelligence, a Founders Family Company

Since adopting Affinity, Founders Forum has been able to streamline and amplify how it harnesses and builds relationships. It has eliminated the friction involved in piecing together where relationships lie.

Affinity’s Opportunity Lists have been especially valuable for Founders Forum’s companies in managing their various pipelines. The ability to effortlessly connect opportunities to people and organizations, as well as having fingertip access to contextual information such as communication history and meeting notes, has been crucial.



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