case study

How Redalpine manages hundreds of LP relationships with Affinity

Affinity enables the Redalpine team to seamlessly manage relationships and keep tabs on the status of deals
“Fundraising is easy to handle with Affinity. From the moment we first talk to a potential LP until the time they sign the subscription agreement, Affinity comes to the rescue.”
Carlo Egle
Investment Manager at Redalpine

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Description
Redalpine is a seed and early-stage venture capital firm based in Zurich, Switzerland focused on investing in disruptive technologies in the ICT and life sciences sectors.
FOUNDED
2007
INDUSTRY
Venture Capital
Challenge
Redalpine could no longer confidently and effectively manage its relationships using spreadsheets and traditional CRM platforms.
solution
Redalpine chose Affinity to drive better visibility around its relationships at scale to be able to leverage for business opportunities.
result
Affinity enables the Redalpine team to seamlessly manage relationships and keep tabs on the status of deals.

Introduction

Redalpine is a leading European venture capital investor based in Switzerland. The fund has more than CHF 1bn Assets under Management and a sector-agnostic investment strategy. Redalpine supports its 80+ portfolio companies not only with financial investments but also with its in-house operational and subject matter expertise and an extensive international network.

Challenge

Throughout the process of raising funds, Redalpine developed relationships with hundreds of different LPs. These relationships are the lifeblood of the firm and continue to be the biggest driver of business growth.

Most recently, Redalpine has been investing primarily in companies committed to making a positive impact on the environment, among them Mushlabs, 011h and Enviria. Redalpine’s portfolio companies have created more than 10,000 jobs and raised almost CHF 3bn in funding thus far.

With their collective network growing, Redalpine could no longer confidently and effectively manage its relationships using spreadsheets and traditional CRM platforms. Recognizing this, Redalpine began a search for a purpose-built CRM with relationship intelligence front and center of the technology.  

Solution

Redalpine chose Affinity to drive better visibility around its relationships at scale to be able to leverage for business opportunities. 

The firm encompasses a very broad LP base. Whereas other venture capital firms may engage with a select number of LPs (primarily institutional investors), Redalpine engages with hundreds of different LPs throughout the fundraising process, mostly entrepreneurs and family offices. 

Using Affinity, the Redalpine team is able to effectively manage the fundraising process from the initial conversation to the time of the final handshake.

Results

Affinity has quickly become Redalpine’s CRM-of-choice. Affinity enables the Redalpine team to seamlessly manage relationships and keep tabs on the status of deals. Affinity’s calendar and mailbox integrations have proven especially valuable in auto-populating its deal pipeline and shortcutting manual input. 

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