By clicking
“Accept All Cookies”
, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our
Privacy Policy
for more information.
Preferences
Deny
Accept
Privacy Preference Center
When you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.
Reject all cookies
Allow all cookies
Manage Consent Preferences by Category
Essential
Always Active
These items are required to enable basic website functionality.
Marketing
Essential
These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.
Personalization
Essential
These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.
Analytics
Essential
These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.
Confirm my preferences and close
Products
our products
Affinity CRM
Affinity for Salesforce
Latest releases
Pricing
new
Check out our latest releases
Affinity CRM
CRM
Activity capture
Relationship intelligence
Data enrichment
Analytics & reporting
Integrations
APIs
Data permissions
Affinity mobile
Affinity for Salesforce
Affinity for Salesforce
Activity capture
Relationship Intelligence
Record enrichment
Inbox & browser extensions
Analytics & reporting
Data permissions
Get started now
Solutions
Workflows
Deal sourcing
Deal management
Portfolio support
Investor relations
Fundraising
Industries
Venture Capital
Private Equity
Accelerators & Incubators
Corporate Venture Capital
Family Office
Fund of Funds
Private Credit
Asset Management
Resources
Resource library
Webinars
Reports
Guides
Infographics
Videos
Tools
Solution briefs
Blog
The latest industry insights
Case Studies
Success stories from our customers
Upcoming events
Join us in-person and online
Help Center & Support
Get your questions answered
Market Consolidation: Navigating 2025's Investment Landscape
May 8, 2025
Register now
Eight essential Affinity lists for every deal team
Download Now
The venture capital benchmark report: 2025 edition
Download now
Why Affinity
What is Relationship Intelligence
Insights you need to close your next deal
Security and trust
Data protection is our highest priority
Compare Affinity
How Affinity stacks up to other CRM platforms
Case studies
Success stories from our customers
featured case study
How Roble Ventures builds a VC operating system for the future
Read more
Company
About us
Why we started Affinity
Leadership
Get to know our executive team
Careers
Join a team working towards a common goal
Newsroom
Our latest news and press releases
latest press release
Affinity Names Rebecca Campbell as Chief Technology Officer
Read more
Sign in
Get started
Blog
industry
Private Equity
Rethinking sustainable investment strategies in private equity
The unicorn: a dying breed or exit catalyst in 2025?
Campfire 2024: Speakers & agenda announced
The Data-Driven Investor of Today And Tomorrow
How to overcome the barriers to data-driven investing
3 best practices on communicating with LPs
Best practices for driving firmwide adoption of new technologies
Affinity Campfire returns to San Francisco
Deal sourcing: Meaning, process, strategies, and tools
Limited Partners (LP) vs. General Partners (GP) in private equity & how they're connected
The critical role of portfolio company management today
How data augments the investor
4 tips for improving private equity deal sourcing and origination
Private equity deal flow best practices
Why VC and PE investors are doubling down on the pet industry
David ibnAle: Venture Investing with a Private Equity mindset
How Top Private Equity Firms and LPs Build and Manage LP Relationships
How the most successful Private Equity firms overcome the winner’s curse
What A Top Management Consulting Firm Revealed About Why Relationship Intelligence is Key to Private Equity Success
Seven deal sourcing strategies for investors
Industry insights worth sharing. Delivered to your inbox monthly. With FWD by Affinity.
Email Address :
.webp)
.webp)
.webp)
.webp)
.webp)
%20vs%20General%20Partners%20(GP)%20in%20Private%20Equity%20%26%20How%20They%27re%20Connected%20(1).webp)
.webp)
.webp)
.webp)
