Why 75% of M&A destroys value, and it’s not the strategy
A Morgan Stanley banker who has worked on 75+ transactions explains why most M&A fails at integration, not strategy, and the two pre-deal diligence questions PE sponsors should ask before signing.
Learn about Affinity’s API roadmap and how the team is building APIs to break down data silos between critical systems and drive better decision-making.
How do PE firms track warm introductions across their team?
Most firms already have warm paths to the founders they want to reach—they just can't see them. Learn how relationship intelligence surfaces hidden connections, scores relationship strength, and turns your team's collective network into a sourcing advantage.
How top-performing PE firms convert outreach into deal flow
Data from hundreds of PE firms shows a 17x efficiency gap in converting outreach to introductions. See the three behavioral patterns that separate top-quartile firms.
Who knows who? How PE and VC firms use CRM network mapping to find warm introductions
Your firm has hundreds of valuable relationships locked in individual inboxes. Learn how CRM network mapping surfaces who knows who so you can find warm introductions in seconds.
The second bite at the apple: How Martis Capital convinced a founder to stay in
Most "second bite" content is written for founders. This is for PE deal teams: how to qualify founders, lead the conversation, and structure minority deals that hold.
The unicorn: a dying breed or exit catalyst in 2025?
Will 2025 bring exits for 700+ US unicorns? Explore key predictions from 300 dealmakers on IPOs, M&A activity, valuations, and the rise of zombie unicorns in private markets.
Salesforce is a leading CRM across many industries. But is it the right choice for private equity firms? Let’s explore the pros, cons, and an alternative.
4 private equity benchmarks shaping dealmaking in 2025
Private equity firms are navigating volatility and a difficult exit market, but deal activity is proving more resilient than expected. Affinity’s Private Equity Benchmark 2025 analyzes aggregate data from more than 200 PE firms, surfacing trends that reveal how firms are adapting.
Why VC and PE investors are doubling down on the pet industry
Spending on pets is up and the pet industry is attracting the interest of investors. Find out more about the investment opportunity and recent notable activity.
Make Better Deal Decisions in Less Time: 4 New AI Features From Affinity
Four AI features that eliminate manual research busywork: note summaries, activity insights, pitch deck analysis, and integrated news for faster deal decisions.
How top private equity firms build strategic limited partner relationships
Strategic limited partner relationships are the key to private equity success. Here’s how leading PE firms nurture and manage stronger LP relationships.
Limited Partners (LP) vs. General Partners (GP) in private equity & how they're connected
Explore the roles and responsibilities of Limited Partners (LPs) and General Partners (GPs) in private equity—and how to strengthen these vital partnerships.
AI for private equity deal sourcing and relationship intelligence
Discover how AI deal sourcing and relationship intelligence help PE teams surface high-value opportunities faster, reduce sourcing friction, and close more deals with confidence.
Whether your firm has an investor relations team or not, these tried-and-tested best practices will help to improve your Limited Partner communication strategy.
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