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Venture Capital
& Private Equity

Gain insight into how you can easily and more efficiently drive deals while making the most of your relationship network.

Categories
  • Deal flow
  • Investor relations
  • Portfolio management
  • Relationship intelligence
  • CRM
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5 ways to prioritize CRM data security in venture capital

5 ways to prioritize CRM data security in venture capital

Modern data security measures are required for VC firms. Here are 5 ways to prioritize data security for both your team and your collaborators.
The ultimate buyers guide to CRM for venture capital

The ultimate buyers guide to CRM for venture capital

Customer Relationship Management isn't just a kind of software, it's a full strategy. Take a look at our guide to everything you need from a VC CRM.
3 tips for prioritizing diversity as part of your investment strategy

3 tips for prioritizing diversity as part of your investment strategy

More diverse VC firms invest in more diverse (and more successful) companies. Learn how you can grow your firm by bringing new voices to the table.
3 common misconceptions about venture capital CRM software

3 common misconceptions about venture capital CRM software

The right CRM will elevate—not uproot—your deal and network management processes. Take a look at these VC CRM misconceptions and how to overcome them.
How to use data analytics to improve sourcing and stay competitive

How to use data analytics to improve sourcing and stay competitive

Learn how to identify the most valuable sources of your most impactful deals with Affinity Analytics so you can stay ahead of the growing VC crowd.
4 tips for optimizing your deal flow for high-quality deals

4 tips for optimizing your deal flow for high-quality deals

Consistently finding quality deals is tough, but it's the driving factor for success in VC. Use these tips to optimize your deal flow for your next win.
3 tips for differentiating your VC firm using your brand reputation

3 tips for differentiating your VC firm using your brand reputation

A strong brand is vital to success in the relationship-driven VC world. Check out these tips for scaling your deal flow through your brand reputation.
How data analytics helps manage increased deal velocity and competition

How data analytics helps manage increased deal velocity and competition

The VC world is changing rapidly. Deals are closing faster and there are more players in the game. Here are 3 key ways you can use your data to get ahead.
The definitive guide to CRM for venture capital

The definitive guide to CRM for venture capital

Venture capital deal management is different from traditional sales. Learn why your team doesn't just need a CRM; they need a venture capital CRM.
3 tips for offering more value to your portfolio companies

3 tips for offering more value to your portfolio companies

Supporting portfolio companies extends beyond the number of zeros on a check. Here are 3 ways you can stay more informed and better support your portcos.
What is deal flow and why does it matter to venture capital?

What is deal flow and why does it matter to venture capital?

Deal flow is a key leading indicator of a venture firm's success. Let's explore key ways to scale and optimize deal flow processes and close more deals.
4 ways to attract better deal flow in venture capital

4 ways to attract better deal flow in venture capital

Building quality deal flow starts with attracting opportunities worth investing in. Here are four important tips for finding the right openings.
Five portfolio management tips from venture capital veterans

Five portfolio management tips from venture capital veterans

Your firm is only as good as its lowest-yield investments. Here are some key tips from venture veterans to make sure you build a strong portfolio.
4 things to avoid when setting up a new CRM

4 things to avoid when setting up a new CRM

A good CRM can set your firm up for success, but choosing the wrong one can create new problems. Here are some things to avoid when choosing your CRM.
5 tips for building better relationships with your LPs

5 tips for building better relationships with your LPs

Building relationships with your LPs is just as important as building relationships with your portcos. Let's take a look at 5 ways to build them better.
Introducing Affinity Analytics

Introducing Affinity Analytics

Introducing Affinity Analytics: business intelligence and analytics designed to make reporting on and analyzing your unique data even easier.
How CRMs offer a competitive advantage in venture capital

How CRMs offer a competitive advantage in venture capital

The CRM market is the fastest growing software market in the world. Here’s a look at how CRMs offer a key competitive advantage to venture capital firms.
3 must-listen-to podcasts for investors and entrepreneurs

3 must-listen-to podcasts for investors and entrepreneurs

Looking for your next great podcast? Here are three new must-listen-to podcasts for investors and entrepreneurs.
5 Tips for Women Entrepreneurs from Venture Capital Leaders

5 Tips for Women Entrepreneurs from Venture Capital Leaders

It’s well known that there’s a pervasive gender gap in venture capital. Here are five tips on how women can further close the gender gap in venture capital.
5 Takeaways from Tech Leaders About an Evolving Silicon Valley

5 Takeaways from Tech Leaders About an Evolving Silicon Valley

Recently, three real estate fintech leaders discussed the current state of the Bay Area real estate market and their lessons for building businesses. Here are their top insights.
How to manage fundraising and investor relations

How to manage fundraising and investor relations

Sharing updates with your LPs can be a huge undertaking when you're focusing on your next deal. Learn how to manage your investor relationships like a pro.
5 Women Leaders Who Are Changing Venture Capital

5 Women Leaders Who Are Changing Venture Capital

Women's History Month is a prime time to reflect on the opportunities ahead. As part of the journey to equality, let’s celebrate some of the individuals breaking down barriers.
Mar Hershenson: Engineering Great Investments

Mar Hershenson: Engineering Great Investments

Mar Hershenson believes in the value of 0 to 1. She is an incredible investor, entrepreneur, and academic.
Hunter Walk: Helping Startups Think Big

Hunter Walk: Helping Startups Think Big

Hunter Walk is a founding partner at, Homebrew. Homebrew is a Seed stage venture firm providing capital and assistance to entrepreneurs who are building the companies that they envision within the Bottom Up Economy.
7 Top Venture Capital Firms That Invest in SaaS

7 Top Venture Capital Firms That Invest in SaaS

Over the past year, amid so much uncertainty and volatility, SaaS companies have continued to outperform. With entrepreneurs striving to build the next best SaaS company, who are the venture capitalists they are turning to for investment? Here’s a rundown of six top-notch venture capital firms when it comes to SaaS.
Four Predictions From Venture Capitalists For What’s In Store For 2021

Four Predictions From Venture Capitalists For What’s In Store For 2021

2021 is on the horizon. Here are three trends from venture capitalists that are slated to define 2021. 
Prevailing Trends in Private Equity and a Look Ahead to 2021

Prevailing Trends in Private Equity and a Look Ahead to 2021

COVID-19 has taken a toll on nearly every investment arena, and private equity is no exception. Here's a look at current trends, as well as what we can expect in 2021.
David ibnAle: Venture Investing With a Private Equity Mindset

David ibnAle: Venture Investing With a Private Equity Mindset

David ibnAle is the founding partner at Advance Venture Partners. His early career in private equity has lead him to a different framework for earlier stage investing.
Why SPACs Are Heating Up

Why SPACs Are Heating Up

The history of venture capital is punctuated by examples of various investment vehicles reinventing themselves over time. One recent example of a reinvention is special purpose acquisition companies or SPACs. Here's why SPACs are turning heads.
Pejman Nozad: From Rugs to Riches

Pejman Nozad: From Rugs to Riches

Pejman Nozad has over 17 years of experience investing in start-ups. He has made over 100 investments & has seeded several multi-billion dollars. 
Why VC and PE Investors are Doubling Down on the Pet Industry

Why VC and PE Investors are Doubling Down on the Pet Industry

People are treating their pets like members of their families. Investors are increasingly gravitating to pet investment which has spurred venture capital and M&A activity.
Three Under-Appreciated Tips For Investors

Three Under-Appreciated Tips For Investors

Here are three under-appreciated tips from experts that will help you get back to first principles and keep your investment strategies in perspective, no matter what the world around you looks like.
How Investors Are Adjusting to Remote Deals

How Investors Are Adjusting to Remote Deals

Investors and entrepreneurs have needed to adapt in unprecedented ways to a new way of work. So, how are investors adjusting to remote deals?
Kelvin Beachum: From Tackles to Term Sheets

Kelvin Beachum: From Tackles to Term Sheets

Kelvin Beachum not only plays in the NFL for the NY Jets, but also has become a successful venture capitalist. Learn how his network helped him succeed.
Four Strategies for Venture Capitalists To Source Their Next Big Deal

Four Strategies for Venture Capitalists To Source Their Next Big Deal

Here are four tips for sourcing VC deals effectively and securing your next golden investment.
How Top Investors Like, Howard Marks, Approach Recessions

How Top Investors Like, Howard Marks, Approach Recessions

Great investors invest during downturns. Here's how top investors approach turbulent financial times.
Five Sectors That Are Gaining Traction Amid the Covid Pandemic

Five Sectors That Are Gaining Traction Amid the Covid Pandemic

Here are four sectors that have been gaining momentum throughout the COVID-19 pandemic are in the food, gaming, fitness, telemedicine and mental health.
Top VCs Share Their Recommendations for Startups Amid Pandemic

Top VCs Share Their Recommendations for Startups Amid Pandemic

Venture capitalists are offering a wealth of advice to their portfolio companies related to how to cope during the outbreak.
Best Practices For Leveraging Technology When Working Remote

Best Practices For Leveraging Technology When Working Remote

It is critical to get remote work right. Here are the best practices for leveraging Zoom, Slack and Affinity for distributed teams.
Three Tips from Inspiring Female Venture Capitalists

Three Tips from Inspiring Female Venture Capitalists

To celebrate International Women's Day, we're highlighting three inspiring women who remind us how important it is to bridge the gender gap in venture capital and beyond.
How Venture Capital is Responding to the Coronavirus

How Venture Capital is Responding to the Coronavirus

Health authorities—as well as the general public—are on high alert as the coronavirus continues to spread. Here's how venture capital is responding.
ClimateTech is Turning Heads in Venture Capital. Here’s What You Should Know.

ClimateTech is Turning Heads in Venture Capital. Here’s What You Should Know.

Climate change has attracted widespread public interest and concern over the past few years. We recap the state of ClimateTech.
Three Cutting-Edge Venture Capital Value-Add Resources

Three Cutting-Edge Venture Capital Value-Add Resources

Here are three value-added resources that are transforming the ways in which venture capitalists are able to attract and add value to their portfolio companies.
Three Venture Capital Funding Trends to Watch in 2020

Three Venture Capital Funding Trends to Watch in 2020

What's in store for the start of the new decade in venture capital? We break down three trends that we predict will help define the venture capital landscape in 2020.
The State of the Unicorn in 2020

The State of the Unicorn in 2020

We analyzed the current state of the unicorn club, using data from CB Insights, and, in doing so, illuminated three surprising trends.
Thrive in 2020 with These 3 Inspirational Quotes from Successful Female Entrepreneurs

Thrive in 2020 with These 3 Inspirational Quotes from Successful Female Entrepreneurs

Here are three words of wisdom from successful female founders that can serve as a guiding light for all aspiring entrepreneurs when building a business.
5 Must-Read Investor Books

5 Must-Read Investor Books

When it comes to venture capital and private equity, reading can be a powerful portal to acquire knowledge. Here are five must-read books to add to your reading list.
How to Become an All-Star Networker, According to A Venture Capitalist Expert

How to Become an All-Star Networker, According to A Venture Capitalist Expert

Heidi Roizen is an all-star networker. Here are three tips that Roizen has embraced on her path to becoming an all-start networker
8 Must-Listen-To Investor Podcasts

8 Must-Listen-To Investor Podcasts

Podcasts are one of the most time-efficient ways to pack your brain with knowledge. Here are seven must-listen-to podcasts for investors.
6 Expert Tips For Asking for an Introduction

6 Expert Tips For Asking for an Introduction

To grow your network, you need to perfect the art and science of asking for an introduction. Here are six tips to secure an irresistible introduction.
Why Reputation Matters in Venture Capital—And What to Do About It

Why Reputation Matters in Venture Capital—And What to Do About It

The venture capital industry of today is notably different than the venture capital industry of yesterday. Now, more than ever before, reputation matters.
3 Strategies to Identify Successful PE Portfolio Company CEOs

3 Strategies to Identify Successful PE Portfolio Company CEOs

Identifying the ideal CEO candidates can be challenging. Here are three strategies that PE firms should embrace when scoping out potential CEOs.
How To Be Selected as an Interim Private Equity CEO

How To Be Selected as an Interim Private Equity CEO

The role of private equity portfolio CEO is complex. Here are three things private equity CEOs need to know become assuming the role.
From 5G to GenZ: Investors Weigh in on New Trends in Venture Capital

From 5G to GenZ: Investors Weigh in on New Trends in Venture Capital

Venture capital is constantly chasing new trends in search of the next big thing. Learn from top investors what is next.
How Investment Firms Can Access Proprietary Deal Flow With Affinity's Relationship Intelligence

How Investment Firms Can Access Proprietary Deal Flow With Affinity's Relationship Intelligence

Here are three strategies on how investment firms can optimize for proprietary deal flow using Affinity's relationship intelligence.
The 9 Best Private Equity Podcasts

The 9 Best Private Equity Podcasts

Podcasts have experienced eye-popping growth in the past few years. Here are five must-listen-to podcasts dedicated to private equity.
How Top VC Firms Track Deals in Affinity

How Top VC Firms Track Deals in Affinity

The venture capital industry has experienced unprecedented growth in recent years. Here's how the top venture capital firms stay atop changing trends and capitalize on the momentum.
How Top Private Equity Firms and LPs Build and Manage LP Relationships

How Top Private Equity Firms and LPs Build and Manage LP Relationships

More than ever before, managing general partner/LP expectations relationships is critical to private equity success. Here's how to realize big gains.
3 Ways Private Equity Firms Use Technology as a Competitive Advantage

3 Ways Private Equity Firms Use Technology as a Competitive Advantage

Learn how top private equity firms use technology to disrupt an industry that has remained largely unchanged for the past 40-50 years.
How the Most Successful Private Equity Firms Overcome the Winner’s Curse

How the Most Successful Private Equity Firms Overcome the Winner’s Curse

Learn how top private equity firms overcome the winners curse and avoid paying inflated prices for attractive portfolio company prospects.
Top Venture Capital Investment Trends

Top Venture Capital Investment Trends

Venture capitalists pride themselves on being trendspotters and staying ahead of the curve. Here are this year's top venture capital investment trends.
5 Keys to Corporate Venture Capital Success

5 Keys to Corporate Venture Capital Success

Corporate venture capital (CVC) is the investment of corporate funds directly in external startup companies. Corporate Venturing is about setting up structural collaborations with external ventures or parties to drive mutual growth.
Do You Have What It Takes for a Career in Venture Capital? Find Out with This 4-Question Quiz

Do You Have What It Takes for a Career in Venture Capital? Find Out with This 4-Question Quiz

Not everyone is cut out for venture capital. Are you? Here are four questions to assess whether you have what it takes.
3 Need-to-Know Tips for Conducting Private Equity Due Diligence

3 Need-to-Know Tips for Conducting Private Equity Due Diligence

PE firms need to identify deals that create value. Here are three tips for private equity firms to bear in mind when conducting due diligence.
6 Tips to Nail the Venture Capital Due Diligence Process

6 Tips to Nail the Venture Capital Due Diligence Process

For many venture capitalists, the due diligence process is an unglamorous reality of their job. Here are 6 tips to nail the due diligence process.
5 Best Types of Mobile Apps for VCs

5 Best Types of Mobile Apps for VCs

The venture capital industry is experiencing a renaissance. VCs need to step up their game. These mobile apps can be game-changers in helping VCs increase their odds of success.
4 Most Underrated Skills That'll Make You a Rockstar in Venture Capital

4 Most Underrated Skills That'll Make You a Rockstar in Venture Capital

There are seismic shifts occurring in the venture capital industry. Competition is rampant. Here's how you can differentiate from the masses.
Expert Tips for Venture Capital Deal Sourcing

Expert Tips for Venture Capital Deal Sourcing

Venture capital is governed by the Pareto principle—approximately 20% of companies return 80% of the value. Here's how to super-charge your deal sourcing.
Private Equity Deal Origination Tips, According to Research

Private Equity Deal Origination Tips, According to Research

Deal origination is vital to private equity. With so many dollars on the line, private equity firms are constantly searching for ways to increase the effectiveness of their deal sourcing process. Improving sourcing in private equity is an ever-evolving process that improves with time and experience.
3 Mistakes VCs Can’t Afford to Make

3 Mistakes VCs Can’t Afford to Make

The Venture Capital landscape is rife with challenges. It can be challenging to predict which investments will prove most successful. While success isn’t guaranteed, there are clear missteps that can prevent VCs from generating a positive return.
The Biggest Forces Holding the Venture Capital Industry Back

The Biggest Forces Holding the Venture Capital Industry Back

The venture capital industry has undergone several pivotal changes in the past decade. Moving forward, in order to survive and thrive as an industry, venture capital firms will need to address several key factors that have recently been impediments to success and growth.
The Interesting History of Five Common Venture Capital Terms

The Interesting History of Five Common Venture Capital Terms

If you are an Investor or an Entrepreneur, it’s good to know all the Venture capital terms, private market funds, and VCs landscape.
Top Book Recommendations from Successful Venture Capitalists

Top Book Recommendations from Successful Venture Capitalists

Many of today’s most prolific venture capitalists share a strong passion for reading. Are you looking to join the ranks of the most successful leaders? Here are three venture capital book recommendations from some of the most successful VCs.
Get A Quality Deal Flow for Venture Capitalists - Affinity

Get A Quality Deal Flow for Venture Capitalists - Affinity

With so many opportunities, the challenge lies is deciding which quality deal flow is best for the Venture Capitalists. Learn tips from the experts.
Three Key Habits of the Most Effective Networkers

Three Key Habits of the Most Effective Networkers

Networking cannot be inherited, but can be learned and nurtured with time. Learn some strategies for online social networks followed by effective networkers.
Three Myths About Corporate Venture Capital

Three Myths About Corporate Venture Capital

The corporate venture capital industry has been growing at breakneck speeds. Over the past few years, CVC deals have grown significantly as a proportion of global VC deal count. There are a lot of misconceptions associated with CVC. It's important to distinguish between fact and fiction.
Four Venture Capital Trends That Will Define the Future

Four Venture Capital Trends That Will Define the Future

Read up on how the venture capital industry will continue to change in 2019 and beyond. 2018 was a whirlwind year for venture capital. Competition grew more intense. Scores of new capital emerged. As we look back on the year that was, three key Venture Capital Trends defined the industry.
Why VCs Think Reference Checks Are A Company’s Secret Weapon

Why VCs Think Reference Checks Are A Company’s Secret Weapon

The hiring process is often rife with uncertainty. There’s only so much that can be gleaned from a resume. Many experts from the VC community advocate for reference checks as one of the most reliable predictors of how well a new hire will perform on the job. Here are some of their time-tested tips.
Why Venture Capital Firms Are Looking Beyond Silicon Valley

Why Venture Capital Firms Are Looking Beyond Silicon Valley

Over the years, entrepreneurs and VCs have flocked in droves to Silicon Valley hoping to capitalize on the fertile breeding ground. But times are changing. VC interest and investment is no longer as heavily concentrated in Silicon Valley and traditional VC ecosystems.
Corporate Venture Capital is Growing, Here’s Why Relationships Matters

Corporate Venture Capital is Growing, Here’s Why Relationships Matters

Corporate Venture Capital (CVC) has become a significant component of the funding ecosystem and is responsible for funding numerous esteemed companies. Relationship intelligence is key to CVC's ability to source deals, maximize portfolio company success, and light up potential exit paths;
What A Top Management Consulting Firm Revealed About Why Relationship Intelligence is Key to Private Equity Success

What A Top Management Consulting Firm Revealed About Why Relationship Intelligence is Key to Private Equity Success

Private equity (PE) has experienced a surge in growth over the past five years. New research reveals that relationship intelligence is key to success.
How To Increase Venture Capital Deal Flow

How To Increase Venture Capital Deal Flow

With only so many hours in the day, investors need to prioritize trusted referrals to optimize their deal flow. Referrals can materialize in many different forms. Effective investors exploit three powerful avenues in order to assemble referrals and increase deal flow.
3 Deal Sourcing Tips For Investors

3 Deal Sourcing Tips For Investors

In today's competitive environment, investors can no longer afford to wait for opportunities to come knocking on their doors—they must proactively source deals. The most successful investors are laser-focused on deal sourcing as a means of generating sustainable competitive advantage.
8 Podcasts That The Affinity Team Loves

8 Podcasts That The Affinity Team Loves

Podcasts are a great way to always keep learning. From new industry trends to stimulate your intellectual curiosity, podcasts can help you refine your game. Here are the ones the Affinity team loves to listen to.
Draper Associates: Navigating a Vast Network of Relationships with Affinity

Draper Associates: Navigating a Vast Network of Relationships with Affinity

The prominent Draper Associates venture capital firm needs to manage a vast network of relationships. Affinity has become a valuable source of truth where Draper Associates can easily track, monitor, and follow up with relationships.
Here is What’s Wrong With CRM

Here is What’s Wrong With CRM

There’s a fundamental problem with Customer Relationship Management (CRM) platforms and it starts with the name. CRMs are built with a focus on the customer (the “C”). The problem is that our network connections are more than just customers. They are people. People, Not Just Numbers When we think of our relationships as “customers”, we tend … Continue reading Here is What’s Wrong With CRM
What The Most Successful Venture Capitalists Do Right, According to a Partner at Lightspeed Ventures  

What The Most Successful Venture Capitalists Do Right, According to a Partner at Lightspeed Ventures  

What The Most Successful Venture Capitalists Do Right, According to a Partner at Lightspeed Ventures
How to Empower Your Portfolio Companies For Success, According to Top VCs

How to Empower Your Portfolio Companies For Success, According to Top VCs

How to Empower Your Portfolio Companies For Success, According to Top VCs
5 Types of Mentors Entrepreneurs Need to Succeed

5 Types of Mentors Entrepreneurs Need to Succeed

5 Types of Mentors Entrepreneurs Need to Succeed
The Youngest Managing Partner of a Venture Fund Shares His Best Advice for College Entrepreneurs

The Youngest Managing Partner of a Venture Fund Shares His Best Advice for College Entrepreneurs

The Youngest Managing Partner of a Venture Fund Shares His Best Advice for College Entrepreneurs
Three Essential Types of Relationships for Investors

Three Essential Types of Relationships for Investors

Three Essential Types of Relationships for Investors
What’s Your “Special Sauce”? Differentiation Matters in Venture Capital

What’s Your “Special Sauce”? Differentiation Matters in Venture Capital

Some of the best ways to create more deal flow are to set your self apart from the crowd. What makes your money more valuable than another VC's? The hottest founders are being approached by everyone, here are some tips to get you into the deal.
3 Tips to Raise Your Next Funding Round, According to Research

3 Tips to Raise Your Next Funding Round, According to Research

3 Tips to Raise Your Next Funding Round, According to Research
From Rugs to Riches: The Story of Silicon Valley’s Most Unlikely VC

From Rugs to Riches: The Story of Silicon Valley’s Most Unlikely VC

Pejman Nozad has dubbed himself “tech’s most unlikely venture capitalist.” His story is one of rags to riches. In 1992, he arrived in the U.S. with only $700 to his name and with no ability to speak English. Today, he is a founding partner at Pear VC and is considered one of the top venture capitalists in Silicon Valley.
How To Make The Most of Your Next Business Trip

How To Make The Most of Your Next Business Trip

Traveling to a different city or country presents a prime opportunity for us to broaden our network and build new advantageous business relationships.
3 Tips for Investors to Improve Relationship Building

3 Tips for Investors to Improve Relationship Building

In building healthy relationships it is important to make sure nothing slips between the cracks. Leveraging technology can make sure your relationships stay healthy. Relationship intelligence goes beyond a CRM to help you build a stronger network.
How 8VC manages thousands of new relationships every month with Affinity

How 8VC manages thousands of new relationships every month with Affinity

How 8VC manages thousands of new relationships every month with Affinity
How to set up your portfolio companies for success: lessons we learned from top VC firms

How to set up your portfolio companies for success: lessons we learned from top VC firms

In our last post, we talked about how to streamline your inbound opportunities so you can build your ideal portfolio of investments. The next step is to help set them up for success. In this post, we’ll offer some insights on how to develop your relationships with your portfolio companies, learn about their needs, and … Continue reading How to set up your portfolio companies for success: lessons we learned from top VC firms
How to organize your deal-flow: lessons we learned from top VC Firms

How to organize your deal-flow: lessons we learned from top VC Firms

While working with leading VC firms, we have picked up some best practices for actively managing your deal flow.
A VCs four most valuable connections for sourcing deals and conducting diligence

A VCs four most valuable connections for sourcing deals and conducting diligence

If you want access to the next best investment, you need to know where to find it. Hint: It is already in your network. At Affinity, we have worked with venture capital firms of all kinds: from small to large, West Coast to Europe. All to help them better source deals. You already have the foundation for the network you need to succeed as a venture capitalist, you just need to grow it.