Is Affinity or HubSpot Sales right for your team?

Affinity CRM is a HubSpot alternative that delivers relationship insights, deal management, and fully automated data entry.
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Choosing a CRM for relationship-driven dealmaking

HubSpot Sales is a cloud-based CRM platform designed for sales and marketing automation. With their extensive set of email marketing and communication tools and an inbound approach to sales and marketing, HubSpot gives teams the ability to attract visitors, convert leads, and close customers in a single ecosystem. This makes it a powerful platform for tracking and managing traditional sales and marketing funnels for customer-focused industries like retail and SaaS. It also means that HubSpot Sales is designed to do exactly what it says: sell.

Dealmakers in the professional and financial services industries—from venture capital to private equity, investment banking, consulting, and more—are supporting vast, complex networks of prospects, clients, and businesses partners, not traditional customers. CRMs like Salesforce and Pipedrive are excellent examples of other sales-oriented tools, but teams that are looking for relationship management and not just manual contact management or lead management solutions have other options to explore. Let’s take a look at how Affinity and HubSpot Sales differ so you can choose the best CRM solution for your needs—whether you're selling or closing deals.

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Relationship intelligence

Automated data capture

Improve your decision making with relationship intelligence

Affinity vs. Attio CRM

Single source of truth for your data

Relationship intelligence

Automate data capture

Manage deals and relationships in one place

Track data related to both your deal flow pipeline and professional relationships with a single platform.

Improve your decision making with relationship intelligence

Gain insights from your network, connections, and conversations to help find, manage, and close more deals faster.

Automate contact and deal data capture

Capture contact information from every email, meeting, and calendar invite, including retroactive information dating back to the start of your inbox.

Launch your CRM platform quickly

Choose a platform that won’t disrupt your workflows—deploy fast; sometimes in just a few days.

Depend on consistent customer support

Rely on a dedicated customer support team and detailed FAQs when your team needs help.

Reference your CRM data on the go

Access your CRM data via mobile apps for both iOS (iPhone and iPad included) and Android devices with a cloud-based SaaS platform.

Analyze core KPIs with Looker

Build, share, and review your team’s most important metrics with real-time reporting supported by business intelligence platform, Looker.

Put your CRM at the center of your tech stack

Utilize both native and custom integrations to connect your most-used software directly to your CRM.

Email directly from your CRM

Stay in contact with your clients without having to switch to a separate email tool with batch and direct email.

Expand access to industry-specific datasets

Enrich your team’s existing information with proprietary and external data partner datasets to make better investment decisions.

Frequently Asked Questions

Why is Affinity the best alternative to HubSpot Sales for dealmakers?
Why do capital markets professionals depend on Affinity for relationship intelligence and automation?
How much does Affinity cost?
How do I choose the right CRM for my team?

Why our customers love Affinity

"We use Affinity to stay on the same page, hold each other accountable. It’s been a game changer for collaboration. "
Jocelyn Goldfein
Managing Director, Zetta Venture Partners
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"A product that has truly changed the way I work and made me so much more efficient across the team! Amazing and recommend to all! "
Harry Stebbings
Founder, Stride.VC
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"Affinity has helped us centralize our CRM efforts in the most automated way. By organizing our pipeline, community, to-do’s, and distributing our Alliances to portfolio companies. "
Michael Tam
Partner, Craft Ventures
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Affinity has changed the way we, the Value Creation team, work with our portfolio companies. The fact that it offers automated capabilities for viewing relationships with executives both inside and outside my organization has been a game-changer. Also, the platform is easy to navigate and personalize, plus my CSM is available within 24 hours if I ever have a question or problem.
Dorin Baniel
VP Value Creation, Glilot Capital Partners
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We tried three market-leading CRMs but were never completely happy, and then we found Affinity. It’s genius — intuitive, flexible, super smart. What an effective CRM should be.
Dan Bowyer
Partner & Co-Founder, SuperSeed
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"Affinity has completely changed the way we do business, we are now far more organized and streamlined. Grouping advisors and target businesses using various filters and automatic logging of contact details, emails and meetings have saved us so much time in an administrative sense. If we ever have a query, Affinity is quick to respond."
Shannon Potts
Marketing and ESG Manager, Pemba Capital Partners
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"As a Venture Capital fund of fund and secondaries investor, Affinity has helped our team manage our network as both a GP and LP. In conjunction with our other investor reporting and portfolio management tools, we are able to more efficiently provide client service and stay in touch with our venture network. "
Christopher Johnson
Investment Principal, Knightsbridge Advisers LLC
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"Affinity keeps us organized! It is perfectly tailored to what we need. Cataloging all of our emails and grouping them by an organization made it much easier to track contacts and report on how we’re managing deal flow. "
Adam Struck
Founder and Managing Partner, Struck Capital
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"Look, you do not know what it takes to integrate Salesforce, don’t go there! Your entire team is incredible; our entire team loves Affinity and is so happy. "
Susan Su
Head of Portfolio, Sound Ventures
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"Affinity takes all the best parts of RelateIQ and significantly improves on them. For us, it’s the perfect blend of great product design, feature-richness, and workflow integration. Highly recommend it for people who have to manage many relations and pipelines. "
Ben Blumenrose
Co-Director, Designer Fund
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I built one of the first CRMs — Dynodex — in 1989, I feel like I’ve been waiting for a decent replacement for 30 years, now I’ve found it in Affinity. It automates many of the rote tasks and “digital fork-lifting” of legacy CRMs
Brian Smiga
Partner, Alpha Venture Partners
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"Let’s be honest: no one wants to use Salesforce reporting. Affinity isn’t just better—for most teams, it’ll make the difference between managing your pipeline to success, versus not tracking it at all. "
Kevin Zhang
Partner, Bain Capital Ventures
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"We’re really impressed by the speed that the Affinity team operates and the availability of the team. "
Christian Meermann
Founding Partner, Cherry Ventures
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"Managing your relationships is everything in commercial real estate. Affinity allows us to manage more clients and all our data in one place. That will lead to more top-line for our business. '
Michael Sanberg
Leasing and Sales, Touchstone
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"With Affinity, we can easily revisit firms at appropriate times and know what the next steps should be. I’m very excited to see where the product goes."
Henry Jefferies
Associate, Dawn Capital
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"Affinity is a very useful, tailor-made product for such a Venture Capital fund like us. The biggest advantage is having all of our data and communication in one place. We talk to thousands of startups and hundreds of VCs, and Affinity lets us keep track of those relationships over time. "
Marcin Zabielski
Partner, Market One Capital
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"I’ll check my Alliances weekly to see which new ones I can form. As we scale, Affinity’s Alliance will be instrumental to our growth. "
Paul Ipavec
Business Development Lead, Anduin
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"Within weeks of moving to Affinity, we were able to easily discover and manage the thousands of entrepreneur and venture community relationships already latent within our team. What’s more, the Affinity Alliances professional network has helped us quickly build new and valuable connections. "
Eric Emmons
Managing Director, MassMutual Ventures
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"Having all the documents and information in one place without having to clamp around on different systems is really valuable. Affinity is a massive time saver and enables us to be super-efficient."
Sam Endacott
Investor, firstminute capital
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"The integration of email and calendar data streamlines our workflow and saves us a ton of time every day. "
Carlo Egle
Investment Manager, Redalpine Venture Partners
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"As an early stage investor, my constant focus is finding new ways to turn my connections into my portfolio’s next hundred opportunities."
Mar Hershenson
Managing Partner, Pear VC
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"Affinity has become a daily tool that is ingrained in our workflow. I get a richness of data that didn’t exist before. It enables us to be able to move fast in the same direction without stepping over each other. "
Burke Davis
Partner, Sorenson Capital
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"With Affinity, my team and I can track and nurture all of our firm’s most important relationships. In an industry like real estate, Affinity gives us a competitive advantage. "
Roy Hirshland
Vice Chairman, T3 Advisors
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