Is Affinity or HubSpot Sales right for your team?
Choosing a CRM for relationship-driven dealmaking
HubSpot Sales is a cloud-based CRM platform designed for sales and marketing automation. With their extensive set of email marketing and communication tools and an inbound approach to sales and marketing, HubSpot gives teams the ability to attract visitors, convert leads, and close customers in a single ecosystem. This makes it a powerful platform for tracking and managing traditional sales and marketing funnels for customer-focused industries like retail and SaaS. It also means that HubSpot Sales is designed to do exactly what it says: sell.
Dealmakers in the professional and financial services industries—from venture capital to private equity, investment banking, consulting, and more—are supporting vast, complex networks of prospects, clients, and businesses partners, not traditional customers. CRMs like Salesforce and Pipedrive are excellent examples of other sales-oriented tools, but teams that are looking for relationship management and not just manual contact management or lead management solutions have other options to explore. Let’s take a look at how Affinity and HubSpot Sales differ so you can choose the best CRM solution for your needs—whether you're selling or closing deals.
Relationship intelligence
Automated data capture
Improve your decision making with relationship intelligence
Affinity vs. Attio CRM
Single source of truth for your data
Relationship intelligence
Automate data capture
Manage deals and relationships in one place
Track data related to both your deal flow pipeline and professional relationships with a single platform.
Improve your decision making with relationship intelligence
Gain insights from your network, connections, and conversations to help find, manage, and close more deals faster.
Automate contact and deal data capture
Capture contact information from every email, meeting, and calendar invite, including retroactive information dating back to the start of your inbox.
Launch your CRM platform quickly
Choose a platform that won’t disrupt your workflows—deploy fast; sometimes in just a few days.
Depend on consistent customer support
Rely on a dedicated customer support team and detailed FAQs when your team needs help.
Reference your CRM data on the go
Access your CRM data via mobile apps for both iOS (iPhone and iPad included) and Android devices with a cloud-based SaaS platform.
Analyze core KPIs with Looker
Build, share, and review your team’s most important metrics with real-time reporting supported by business intelligence platform, Looker.
Put your CRM at the center of your tech stack
Utilize both native and custom integrations to connect your most-used software directly to your CRM.
Email directly from your CRM
Stay in contact with your clients without having to switch to a separate email tool with batch and direct email.
Expand access to industry-specific datasets
Enrich your team’s existing information with proprietary and external data partner datasets to make better investment decisions.
Frequently Asked Questions
Why our customers love Affinity
