For teams in industries with long, complex deal cycles, maintaining quality relationships has a direct impact on the bottom line. There are a plethora of tools available that support relationship-driven deal management, but not all these tools are created equally for nurturing those relationships.
For businesses with sophisticated deal flow processes like venture capital firms, investment banking organizations, private equity firms, financial services companies, professional services teams, or commercial real estate, the right CRM can make an outsized impact on your success.
Although platforms like Salesforce and Navatar have been popular options in the field for decades, there are other client relationship management platforms available that may function better for your team’s specialized needs.
Some CRMs claim to be a financial CRM, while others are more generalized, but offer customizable solutions and automated workflows. How can you tell when the extra pricing is worth it versus when you should invest elsewhere? How can you easily identify the differences between Zoho CRM and Zendesk, 4Degrees and DealCloud?
This overview will highlight key features across 4Degrees, DealCloud and Affinity in order to help your team identify which CRM matches your requirements.
4Degrees is one of the newer CRMs in today’s market and offers dealmakers a platform for lead management, sales pipeline management, relationship tracking, and marketing automation. Both founders have a VC background, and so the platform is ideal for deal sourcing. The software uses artificial intelligence to identify connections that could potentially lead sales teams to buyers or investors.
Although 4Degrees offers some automation, the functionality is limited, and if you want to integrate third-party software directly, you’ll need Zapier in order to sync the tools your team relies on. If you’re curious about distinctions, you can compare 4Degrees and DealCloud or other 4Degrees alternatives.
To better understand which features are most important for your firm, download the Ultimate buyers guide to CRM for VC.
DealCloud provides users with a cloud-based, customizable, SaaS client relationship management platform. Built with capital market dealmakers in mind, the software offers data management, relationship management, and lead management all in one place. Unfortunately, if you want to capitalize on the CRM’s features, you may have to wait some time—deployment can take up to six months, and teams frequently require extensive additional training to effectively use the software.
Similar to many legacy CRMs, DealCloud also requires manual data entry—though it does sync with Microsoft Outlook, so if that’s your email platform of choice, it can save you some time. Compare DealCloud and 4Degrees further if you’re interested in other differences, or you can also explore other alternatives to DealCloud.
When you compare 4Degrees and DealCloud to Affinity, they are less ideal CRM solutions for long-term dealmakers whose businesses rely on the strength of their relationships. Neither offer completely automated data capture—which can result in errors in your data, damage to your firm’s reputation, and ultimately, lost deals resulting from scattered data and incomplete records.
Your team members will also lose hundreds of hours per person each year to manual data entry—time they could be spending on building your most important relationships and closing new deals.
Affinity is a CRM powered by relationship intelligence. Proprietary algorithms help your team surface insights into every interaction in your team’s collective network, identify the best warm introductions on your team, and help you close more deals faster.
Watch this demo to understand how Affinity’s automated data capture and relationship intelligence enable you and your team to focus on what matters: nurturing key relationships.
If your team wants to leverage all the relationships within its network, Affinity wins over 4Degrees and DealCloud. Affinity’s relationship intelligence ensures your team can identify the best path to a new opportunity, native automated data entry saves hundreds of hours per team member per year that you can instead spend nurturing valuable relationships. With dramatically faster deployment than DealCloud and more integrations available than 4Degrees, your team can rely on a platform with a familiar, spreadsheet-like user interface supported by a sophisticated, deal and relationship-oriented relationship intelligence platform.
Speak with an Affinity sales team member today and discover how this modern relationship intelligence CRM reduces keystrokes and accelerates your deal flow pipeline.
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