Why Account-Based Marketing and Relationship Intelligence is a Perfect Union

Although the concept was introduced more than a decade ago, account-based marketing (ABM) has experienced a recent surge in popularity. The crux of ABM campaigns is to target only the most valuable accounts and treat them as unique entities. It involves crafting highly-personalized experiences in an omni-channel strategy specific to each account. The ultimate objective is to forge long-term … ... read more

Why Account-Based Marketing and Relationship Intelligence is a Perfect Union

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