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Private Equity

A purpose-built CRM for Private Equity

Find, manage, and close more private equity investments with Affinity’s relationship intelligence platform.

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Originate and Close Deals Faster with Relationship Intelligence

Originate deals more effectively through your team’s network. Affinity assesses and analyzes every relationship to find the right connections.

  • Find a warm introduction with relationship scores based on real interactions
  • Unify your team’s collective network with no manual work
  • Connect beyond your team with Affinity Alliances
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Easily Manage Your Deal Pipeline

Affinity enables pipeline management for sophisticated deal-making with an easy-to-use, familiar workflow

  • Simplify deal management with one-click updates
  • Know the status of every deal by capturing every interaction
  • Share investment status with investors and across the team and use deep analytics to improve operations
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Automate Every Contact

No investor should have to spend half their week creating company or contact profiles. Affinity automates this, enriching profiles with data that will drive action

  • Automate contact and company profiles from inbox and calendar data
  • Enrich profiles with industry data to provide actionable insights
  • Free up over 180 hours each year to spend on meetings and deal-making
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Why our customers love Affinity

“Affinity has become a daily tool that is ingrained in our workflow. I get a richness of data that didn’t exist before.”

Burke Davis
Vice President, Sorenson Capital

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Relationship Management

Private Equity Deal Origination Tips, According to Research

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