Affinity Data Enrichment

Curated insights that drive higher quality deals

Unique, hard-to-find data points delivered in a single location to help investors understand and find better deals, faster

Use automatic, trusted, and regularly refreshed people and company insights to build quality deal flow. Confidently qualify, prioritize, and connect with the right companies and people—both inside and outside your network—without scanning disparate data sources. Whether you’re in Affinity, your email, a virtual meeting, or your browser, access the deal data you need where you’re working.

Affinity Data

Our proprietary data engine that can be used across the platform without restrictions including over API, within analytics reporting, and via export.

Type
Data point
Biographic
  • Industry
  • Keywords
  • LinkedIn URL
  • Location
  • Phone Number
experience
  • Current Job Title
  • Current Organization
  • Current Organization Headcount
  • Current Job Functions
  • Current Job Seniorities
  • Current Job Start Date
  • Education
  • Job Titles
  • LinkedIn Profile Headline
  • Years of Experience
Firmographic
  • Description
  • Industry
  • Location
  • Number of Employees
  • Year Founded
  • LinkedIn URL (Founders/CEOs)
  • Location
funding
  • Investment Stage
  • Investors
  • Last Funding Amount (USD)
  • Last Funding Date
  • Total Funding Amount (USD)
growth
  • Employee Departures: Last 3 Months (#)
  • Employee Departures: Lst 3 Months (%)
  • Employee Departures: Last 3 Months (Leadership)
  • Employee Hires: Last 3 Months (#)
  • Employee Hires: Last 3 Months (%)
  • Employee Hires: Last 3 Months (Leadership)
  • Employees (Current)
  • Employees: 1 Month Ago
  • Employees: 3 Months Ago
  • Employees: 6 Months Ago
  • Employees: 12 Months Ago
  • Employees: 24 Months Ago
  • Employees: Growth MoM (%)
  • Employees: Growth QoQ (%)
  • Employees: Growth YoY (%)

Pitchbook Data

Affinity integrated data partner. Requires Pitchbook subscription. Data can be used across the platform without restrictions including over API, within analytics reporting, and via export.

Type
Data point
Firmographic
  • AUM (USD Millions)
  • Number of Employees
  • Number of Investment Professionals
  • Pitchbook URL
  • Description
  • Industry
  • Location
funding
  • Financing Status
  • Investees
  • Investment Stage
  • Investors
  • Total Funding Amount
  • Last Financing (Post-Money) Valuation
  • Last Funding Amount (USD)
  • Last Funding Date

Crunchbase Data

Affinity integrated data partner. Data is ‘view only’ with restrictions for use via analytics, for export, and over API.

Type
Data point
Firmographic
  • Description
  • Number of Employees
  • Location
  • Pitchbook URL
  • Industry
  • Year Founded
funding
  • Investment Stage
  • Total Funding Amount
  • Last Funding Amount
  • Last Funding Date
  • Investors

Dealroom Data

Affinity integrated data partner. Data can be used across the platform without restrictions including over API, within analytics reporting, and via export.

Type
Data point
Firmographic
  • Location
  • Ownership Types
  • Service Industries
  • Technologies
  • Year Founded
  • Company Status
  • Tech Stack
  • Current Job Openings
  • Dealroom Last Updated UTC
funding
  • Last Funding Amount (EUR)
  • Total Funding Amount (EUR)
  • Investors
  • Last Funding Date
  • Last Funding Investors
  • Last Funding Valuation (EUR)
social
  • Last Month Twitter Followers
  • Last Month Change in Twitter Followers
  • Last Month Twitter Favorites
  • Total Tweets
sustainability
  • Core Side Value
  • Sustainable Development
team
  • Founders
  • Has Strong Founder
  • Has Exceptional Founder
  • Team Members

Why our customers love Affinity

We tried three market-leading CRMs but were never completely happy, and then we found Affinity. It’s genius — intuitive, flexible, super smart. What an effective CRM should be.
Dan Bowyer
Partner & Co-Founder, SuperSeed
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"With Affinity, my team and I can track and nurture all of our firm’s most important relationships. In an industry like real estate, Affinity gives us a competitive advantage. "
Roy Hirshland
Vice Chairman, T3 Advisors
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"As a Venture Capital fund of fund and secondaries investor, Affinity has helped our team manage our network as both a GP and LP. In conjunction with our other investor reporting and portfolio management tools, we are able to more efficiently provide client service and stay in touch with our venture network. "
Christopher Johnson
Investment Principal, Knightsbridge Advisers LLC
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"As an early stage investor, my constant focus is finding new ways to turn my connections into my portfolio’s next hundred opportunities."
Mar Hershenson
Managing Partner, Pear VC
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"Affinity is a very useful, tailor-made product for such a Venture Capital fund like us. The biggest advantage is having all of our data and communication in one place. We talk to thousands of startups and hundreds of VCs, and Affinity lets us keep track of those relationships over time. "
Marcin Zabielski
Partner, Market One Capital
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"Affinity keeps us organized! It is perfectly tailored to what we need. Cataloging all of our emails and grouping them by an organization made it much easier to track contacts and report on how we’re managing deal flow. "
Adam Struck
Founder and Managing Partner, Struck Capital
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"Affinity has helped us centralize our CRM efforts in the most automated way. By organizing our pipeline, community, to-do’s, and distributing our Alliances to portfolio companies. "
Michael Tam
Partner, Craft Ventures
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"Look, you do not know what it takes to integrate Salesforce, don’t go there! Your entire team is incredible; our entire team loves Affinity and is so happy. "
Susan Su
Head of Portfolio, Sound Ventures
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"Affinity takes all the best parts of RelateIQ and significantly improves on them. For us, it’s the perfect blend of great product design, feature-richness, and workflow integration. Highly recommend it for people who have to manage many relations and pipelines. "
Ben Blumenrose
Co-Director, Designer Fund
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"Let’s be honest: no one wants to use Salesforce reporting. Affinity isn’t just better—for most teams, it’ll make the difference between managing your pipeline to success, versus not tracking it at all. "
Kevin Zhang
Partner, Bain Capital Ventures
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I built one of the first CRMs — Dynodex — in 1989, I feel like I’ve been waiting for a decent replacement for 30 years, now I’ve found it in Affinity. It automates many of the rote tasks and “digital fork-lifting” of legacy CRMs
Brian Smiga
Partner, Alpha Venture Partners
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"Having all the documents and information in one place without having to clamp around on different systems is really valuable. Affinity is a massive time saver and enables us to be super-efficient."
Sam Endacott
Investor, firstminute capital
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"Managing your relationships is everything in commercial real estate. Affinity allows us to manage more clients and all our data in one place. That will lead to more top-line for our business. '
Michael Sanberg
Leasing and Sales, Touchstone
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"I’ll check my Alliances weekly to see which new ones I can form. As we scale, Affinity’s Alliance will be instrumental to our growth. "
Paul Ipavec
Business Development Lead, Anduin
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"We’re really impressed by the speed that the Affinity team operates and the availability of the team. "
Christian Meermann
Founding Partner, Cherry Ventures
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"Within weeks of moving to Affinity, we were able to easily discover and manage the thousands of entrepreneur and venture community relationships already latent within our team. What’s more, the Affinity Alliances professional network has helped us quickly build new and valuable connections. "
Eric Emmons
Managing Director, MassMutual Ventures
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"A product that has truly changed the way I work and made me so much more efficient across the team! Amazing and recommend to all! "
Harry Stebbings
Founder, Stride.VC
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"With Affinity, we can easily revisit firms at appropriate times and know what the next steps should be. I’m very excited to see where the product goes."
Henry Jefferies
Associate, Dawn Capital
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"Affinity Alliances truly operationalizes our executive network. I use it every day to better understand the relationships I can leverage across Fidelity."
Alessandro Vigilante
VP Corporate Business Development, Fidelity
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