The CRM for venture deal flow





Find, manage, and close more deals
General Partners and Associates face the daunting task of finding and closing the investments that will drive the performance of their fund. Finding the right deals—and not missing out on the startup that delivers the 100X return—is a billion dollar problem. Finding them without spending hours of time entering data into a spreadsheet or CRM, and trying to understand who might have the best relationship with a founder, can be an overwhelming task. Affinity's relationship intelligence provides deep people and company data to understand the best startups to invest in, visibility on the best warm introductions, and simple deal management in one place.
Improve deal flow and pipeline management
Source the right deals and manage them through your pipeline with ease. Affinity streamlines your deal sourcing efforts with research tools and data that allow you to filter to startups that match your criteria—saving you hours and ensuring you don't miss that next unicorn. Once in your pipeline, Affinity simplifies deal management with all the information you need to move deals forward (and deliver a killer Monday morning meeting).

Automate every contact and company profile
Affinity makes manual data entry into your CRM a thing of the past. With Affinity, the process is automated—and records are enriched with data that drives action, saving dealmakers an average of 220 hours of manual CRM work each year. Never create or update records again and make informed decisions faster with automatic data enrichment for every contact in your network.

Strengthen deals with relationship intelligence
Venture firms have some of the world's largest professional networks and deals with a warm introduction close 25% faster. By bringing together the network of your entire firm, Affinity enables General Partners and Associates to access a wealth of relationships to find the right connection. Affinity's relationship intelligence is informed by real interactions, enabling you to find the strongest introduction to a founder, investor, or advisor.

Data on what the top VCs do differently
According to our recent data, top VCs grew their networks less than across the whole industry… but booked 15% more meetings and sent 11% more emails. What does this mean about how to be a successful dealmaker now and into the future? Download the Investment Benchmark Report: Global Unicorn Edition to find out.
