New Feature Release

Product release recap: October

What shipped in October: set your firm's rules once

October's Affinity releases move your firm's conventions into the CRM: Meeting Prep instructions, team visibility, deal-team access, Notetaker controls.

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Latest updates to the Affinity CRM, mobile app, API, and integrations

Explore the latest Affinity updates—from CRM and mobile app upgrades to new API calls—designed to help private capital teams close deals faster and smarter.

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Affinity is Building the Best MCP for Private Capital

Affinity’s MCP Server connects the AI-first private capital CRM to Claude, ChatGPT, Gemini, or Copilot. Query deals, prep meetings, and update your pipeline.

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Affinity Analytics now provides more comprehensive reporting on your team’s communications

Learn how Affinity Analytics' Team Activity reports make it easy to optimize the efficiency and cost-effectiveness of your team’s dealmaking activities.

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Affinity CRM's custom integrations now include automated data capture from new channels

A new API expansion allows customers to expand the data enhanced by their CRM's relationship intelligence to include external communications like calls.

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Announcing: Bulk Email and Email Templates

Learn about our bulk email feature and email templates to make your email outreach efficient and accelerate your prospecting and deal management workflows.

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Affinity now offers even more data to inform your key investment decisions

Affinity Data: Organizations brings hard-to-find growth data into Affinity, the AI-first private capital CRM. Find out what data is included and how to use it.

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Affinity CRM adds funding insights to inform investment decisions

Learn how to get to your next big deal by tracking, managing, and acting on funding data from Affinity Data, inside Affinity, the AI-first private capital CRM.

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Alert your team to changes in KPIs with Affinity Analytics Alerts

Learn how you can automate your team’s reporting process and stay informed of and track changes in your CRM data, with Affinity Analytics Alerts.

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Data that moves as fast as you do

Affinity, the AI-first private capital CRM, rebuilt Lists from the ground up with instant loading, one-click editing, and advanced filtering. Manage thousands of records faster with tools built for how PE firms actually work.

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Building tomorrow's Relationship Intelligence: A year of progress and what's next

In 2025, Affinity, the AI-first private capital CRM, sharpened every workflow with faster tools, cleaner data, and seamless tech stack connections.

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Affinity’s latest releases: Automation Builder, Affinity iOS, and more

With Automation Builder, Affinity iOS, and more, our latest features help you automate manual tasks, improve mobile access, and keep your team connected with Slack notifications.

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The latest

Product release recap: October

What shipped in October: set your firm's rules once

Latest updates to the Affinity CRM, mobile app, API, and integrations

Affinity is Building the Best MCP for Private Capital

A woman smiling as she reads her phone, on an off-white background with thin looping line graphics

Affinity Analytics now provides more comprehensive reporting on your team’s communications

Affinity CRM's custom integrations now include automated data capture from new channels

Announcing: Bulk Email and Email Templates

Affinity now offers even more data to inform your key investment decisions

Affinity CRM adds funding insights to inform investment decisions

Alert your team to changes in KPIs with Affinity Analytics Alerts

Data that moves as fast as you do

Building tomorrow's Relationship Intelligence: A year of progress and what's next

Affinity’s latest releases: Automation Builder, Affinity iOS, and more