CRM

PE deal lifecycle stages: Sourcing, Deal Qualification, Investment Committee, Deal Monitoring, Portfolio Monitoring, Fundraising

How PE firms use CRM at every stage of the deal lifecycle

Where PE firms lose relationship context at each deal stage, from sourcing to the re-up, and how leading firms keep it with the firm instead.

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AI + CRM use cases for private capital: 6 workflows that actually work

Six AI + CRM workflows for VC and PE: meeting prep, deal evaluation, warm intros, IC memos, LP mapping, and portfolio monitoring.

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Who knows who? How PE and VC firms use CRM network mapping to find warm introductions

Your firm has hundreds of valuable relationships locked in individual inboxes. Learn how CRM network mapping surfaces who knows who so you can find warm introductions in seconds.

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Best CRM for automatic email and meeting capture

Most CRMs require manual data entry for every email and meeting. Affinity, the AI-first private capital CRM, captures it all automatically.

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Should private equity firms use Salesforce?

Salesforce is a leading CRM across many industries. But is it the right choice for private equity firms? Let’s explore the pros, cons, and an alternative.

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Affinity Analytics now provides more comprehensive reporting on your team’s communications

Learn how Affinity Analytics' Team Activity reports make it easy to optimize the efficiency and cost-effectiveness of your team’s dealmaking activities.

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Affinity CRM's custom integrations now include automated data capture from new channels

A new API expansion allows customers to expand the data enhanced by their CRM's relationship intelligence to include external communications like calls.

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Affinity now offers even more data to inform your key investment decisions

Affinity Data: Organizations brings hard-to-find growth data into Affinity, the AI-first private capital CRM. Find out what data is included and how to use it.

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Affinity CRM adds funding insights to inform investment decisions

Learn how to get to your next big deal by tracking, managing, and acting on funding data from Affinity Data, inside Affinity, the AI-first private capital CRM.

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New Affinity features for external collaboration, scalable calculations, and richer profile insights

Learn about recently launched features that will help streamline your workflows, collaborate with partners, and maximize efficiency.

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New Affinity features to optimize your team’s decision making

Learn about new enriched data sources, powerful extensions, and flexible collaboration options that support your firm's workflows.

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New Affinity CRM features: AI, an enhanced API, and introductions reporting

Discover Affinity’s latest productivity-enhancing features—from AI-powered meeting notes and instant industry insights to more efficient data and reporting.

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The ins and out of data cleansing for venture capitalists

Learn how accurate, consistent, and reliable data improves CRM management, enhances decision-making, and increases productivity for venture capitalists.

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CRM security best practices for private capital firms

PE and VC firms need more than role-based access. Learn how deal-level permissions, multi-fund data isolation, and enterprise certifications protect confidential deal data.

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Affinity’s latest releases: Automation Builder, Affinity iOS, and more

With Automation Builder, Affinity iOS, and more, our latest features help you automate manual tasks, improve mobile access, and keep your team connected with Slack notifications.

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CRM onboarding for PE firms: what to expect, and how to go live in under 60 days

PE firms can go live on Affinity in under 60 days. See the week-by-week implementation timeline, total migration costs, and what your team actually needs to do.

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5 ways Affinity integrates with your existing tech stack (+ top use cases)

See how private capital firms connect Affinity, the AI-first private capital CRM, to Slack, Mailchimp, and other tools to screen deals faster.

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The latest

PE deal lifecycle stages: Sourcing, Deal Qualification, Investment Committee, Deal Monitoring, Portfolio Monitoring, Fundraising

How PE firms use CRM at every stage of the deal lifecycle

AI + CRM use cases for private capital: 6 workflows that actually work

Who knows who? How PE and VC firms use CRM network mapping to find warm introductions

Best CRM for automatic email and meeting capture

Should private equity firms use Salesforce?

A woman smiling as she reads her phone, on an off-white background with thin looping line graphics

Affinity Analytics now provides more comprehensive reporting on your team’s communications

Affinity CRM's custom integrations now include automated data capture from new channels

Affinity now offers even more data to inform your key investment decisions

Affinity CRM adds funding insights to inform investment decisions

New Affinity features for external collaboration, scalable calculations, and richer profile insights

A team of colleagues seen from below, stacking their hands together in the centre of a circle

New Affinity features to optimize your team’s decision making

New Affinity CRM features: AI, an enhanced API, and introductions reporting

The ins and out of data cleansing for venture capitalists

CRM security best practices for private capital firms

Affinity’s latest releases: Automation Builder, Affinity iOS, and more

CRM onboarding for PE firms: what to expect, and how to go live in under 60 days

5 ways Affinity integrates with your existing tech stack (+ top use cases)