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Webinar: Investment Banking Deal Making in 2021. Join us on July 22nd with our guest, Michael Lamm, Managing Partner at Corporate Advisory Solutions. Register now

Brands that work smarter with Affinity

Finally, a CRM driven by your relationships


Your network at your fingertips

Affinity analyzes billions of data points to surface clear introduction paths to the people and companies that matter most to you.

  • See all your team’s relationships and interactions, past and present
  • Create your 360° rolodex with full relationship context
  • Eliminate communication silos

Save time by eliminating manual data entry


Automate your CRM data and workflows

Affinity automatically surfaces every interaction your team has had, uncovering historical communication, creating contacts, and updating in real time.

  • Automatically add & update every contact
  • Enrich profiles with industry data
  • Schedule smart triggers and reminders

Open doors. Close deals.


Close deals faster with the right introductions

  • Source more deals and warm introductions
  • Harness your team’s collective network
  • Leverage your extended network to find your next big opportunity

Security is our priority

We take all precautions necessary to ensure your privacy is respected and your information is secure. Affinity has achieved compliance for SOC 2 and GDPR.

Visit our Trust Center

Why our customers love Affinity

Affinity enabled us to centralize, organize, and use information on our ecosystem in a very effective way, leading to better data exploitation.

Partner, Isomer Capital
Thomas Schneider

It makes me a better VC. All of the things I need to do on a day-to-day basis I now do in Affinity.”

Kyle Lui
Partner, DCM Ventures

Affinity is like having another player on the field. The ability to uncover opportunities through warm introductions makes our prospecting far more accurate. It’s a game changer.”

Mark McGranahan
Vice Chairman, Cushman & Wakefield

Our clients want to know that we have key access to decision-makers and we can prove our relationships with Affinity. It’s about being honest and truthful—that is what matters to clients.

Managing Director, IEG - Investment Banking Group
Mirko Heide

We use Affinity to stay on the same page, hold each other accountable, it’s been a game changer for collaboration.”

Jocelyn Goldfein
Managing Director, Zetta Partners, formerly Director of Engineering, Facebook

Affinity has become a daily tool that is ingrained in our workflow. I get a richness of data that didn’t exist before. It enables us to be able to move fast in the same direction without stepping over each other.

Vice President, Sorenson Capital
Burke Davis

After trying about every tool out there for CRM management for our relationships and portfolio management, this checked all the boxes.

Director, R/GA Ventures
Dylan Boyd

The integration of Crunchbase, email, and calendar streamlines our workflow and saves us a ton of time every day.

Investment Manager, Redalpine Venture Partners
Carlo Egle

As a Venture Capital fund of fund and secondaries investor, Affinity has helped our team manage our network as both a GP and LP. In conjunction with our other investor reporting and portfolio management tools, we are able to more efficiently provide client service and stay in touch with our venture network.

Investment Principal, Knightbridge Advisers LLC
Christopher Johnson

We tried 3 market-leading CRMs but were never completely happy, and then we found Affinity. It’s genius - Intuitive, flexible, super smart. What effective CRM should be.

Partner, Superseed
Dan Bowyer

Affinity has changed the way we, the Value Creation team, work with our portfolio companies.

Associate, Gillot Capital Partners
Dorin Baniel

Affinity keeps us organized! It is perfectly tailored to what we need. Cataloging all of our emails and grouping them by an organization made it much easier to track contacts and report on how we’re managing deal flow.

Founder and Managing Partner, Struck Capital
Adam Struck
Hear how some customers leverage Affinity

Miles Bird

Tuesday Capital

Kyle Lui

DCM Ventures

Michael Sanberg

Touchstone Commercial Partners