Salesforce masterclass - 3 strategies for effective account planning
Speakers

Ben Maxwell
Strategic Account Executive
Affinity

Jake Reni
Chief Growth Officer
Revenue Reimagined
Start with a strong account plan for successful enterprise sales. Understand your accounts and get in front of key decision-makers with a solid strategy. Valuable data is scattered across your team’s inbox, LinkedIn, and CRM. Learn how to use your CRM to make timing, messaging, and introductions more effective.Join our webinar to discover three techniques used by industry leaders to improve enterprise sales account planning.Learn how to:
- Define what makes an account plan effective
- Automate outreach activities, context, accounts, and relationships for a comprehensive view
- Enrich your account data for a complete and valuable picture
- Utilize relationship metrics to prioritize accounts and plan effective approaches