Products
our products
Affinity CRM
Affinity for Salesforce
Pricing
new
Check out our latest releases
Affinity CRM
CRM
Sourcing
new
Artificial intelligence
Activity capture
Relationship intelligence
Data enrichment
Analytics & reporting
Integrations
APIs
Data permissions
Affinity mobile
Affinity for Salesforce
Affinity for Salesforce
Activity capture
Relationship Intelligence
Record enrichment
Inbox & browser extensions
Analytics & reporting
Data permissions
Get started now
Solutions
Industries
Venture Capital
Private Equity
Investment Banking
Accelerators & Incubators
Corporate Venture Capital
Family Office
Fund of Funds
Private Credit
Asset Management
Workflows
Deal sourcing
Deal management
Portfolio support
Investor relations
Fundraising
Roles
Investors
Portfolio management
Investor relations & capital raising
Operations & data management
Data science
Resources
Resource library
Webinars
Reports
Guides
Infographics
Videos
Tools
Solution briefs
Blog
The latest industry insights
Affinity Masterclass
Level-up your Affinity knowledge
Customer stories
Success stories from our customers
Upcoming events
Join us in-person and online
Help Center & Support
Get your questions answered
Private Capital Predictions Webinar 2026
Watch now
7 Modern Workflows to Win Deals Faster in 2026
Download Now
The Invisible Edge: Why the most active PE firms generate the fewest introductions
Read the report
Private capital predictions for 2026
Learn more
Why Affinity
What is Relationship Intelligence
Insights you need to close your next deal
Security and trust
Data protection is our highest priority
Compare Affinity
How Affinity stacks up to other CRM platforms
Case studies
Success stories from our customers
featured case study
How FoW Partners transformed relationship management from administrative burden to strategic advantage
Read more
Company
About us
Why we started Affinity
Leadership
Get to know our executive team
Careers
Join a team working towards a common goal
Newsroom
Our latest news and press releases
latest press release
Affinity Names Sean Kearns as Chief Revenue Officer and Pam Holmberg as Chief People Officer
Read more
Sign in
Get started
Home
Understanding Deal Analytics 📊
Related resources
Affinity and FoW Partners
Affinity and BDev
Turn meetings into insights with Affinity Notetaker
Turn data into insights with Affinity Analytics
