An operating platform built for private equity

Find, manage, and close more investments with relationship intelligence.
More than 3,000 organizations drive deal flow with Affinity

Three reasons firms like yours choose Affinity

188
hours saved
per person every year on manual data entry
300+
contacts created
automatically per user to grow your network exponentially
72
hours launch
means your new CRM is up and running fast

Assess and analyze every relationship in your firm’s network to find the right connections.

  • Find a warm introduction with AI-driven relationship scores based on real interactions
  • Unify your team’s collective network with no manual work
  • Expand your network even further with inferred connections
Product screenshot showing a CEO and her connections

Power your dealmaking and pipeline management with an easy-to-use, familiar workflow.

  • Simplify deal management with one-click updates
  • Automatically capture every interaction to share investment statuses with
Kanban view of deals sorted by "New", "Reviewing", and "Due diligence"

Put CRM data entry on autopilot to focus your time on driving deals and building relationships.

  • Automatically populate contact and company profiles using inbox and calendar data
  • Enrich profiles with industry data to provide actionable insights
  • Free up over 180 hours each year to spend on dealmaking activities
Product screenshot showing a list of "All People"

Why our customers love Affinity

“We're using Affinity, and we have a way better view of our network and of who we know; and what, when, why do we know people; and when do we know that from, because previously, we didn't really. Now, we have a way better and way more effective method of engaging with the people we know, and getting productivity out of that.”
Leo Walde
Partner, Armira
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I built one of the first CRMs — Dynodex — in 1989, I feel like I’ve been waiting for a decent replacement for 30 years, now I’ve found it in Affinity. It automates many of the rote tasks and “digital fork-lifting” of legacy CRMs
Brian Smiga
Partner, Alpha Venture Partners
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