RELATIONSHIP INTELLIGENCE

Unlock the power of your firm’s network

Relationship insights that drive dealmaking

Affinity Top Founders list in sheet view with status, owner, last contact, and location columnsConnections panel for a contact showing people you and your team know with relationship strength
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Warm introductions

Find the strongest connections

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Network management

Nurture and grow important relationships

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Actionable intelligence

Use relationship insights to streamline deal management

Find introduction paths to your next deal

Relationship intelligence reveals your firm's strongest connection to founders, investors, and other key decision-makers. Understand who knows whom and the strength of each relationship to uncover the strongest introduction paths using insights usually hidden in emails and calendars.

Affinity recommended introduction card for Jess Robert with an 88/100 relationship score

Put network management on autopilot

With AI-powered analysis based on recency and frequency of interactions, Affinity gives every relationship in your firm’s collective network a relationship strength score. Set a trigger when scores drop below a threshold to ensure you’re always nurturing and growing your most important relationships.

Deal pipeline sheet view with a customize view panel of third-party data fields

Close deals faster with relationship insights

Use engagement patterns and relationship strength indicators to identify which opportunities need attention, determine the right time to follow up, and prioritize the actions that move deals forward. Make every interaction count toward deal success.

Affinity company profile for Venturous with enriched fields like investment stage and industry

What customers are saying

"Implementation was really easy. We were able to start using the platform straight away."
Udai Chopra
Principal
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"Having a well-defined, clean, golden source data set is more important in the age of AI. That's a lot of the benefit we're seeing from Affinity."
Oren Michaely
Head of AI
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"It's night and day. We are way
more organized when it comes
to relationships. We've won a
good amount of deals we wouldn't have won if we hadn't changed over to Affinity."
Doug Parker
Head of Origination
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"Venture capital is a craft, and Affinity is one of the tools helping the investment team build this craft better."
Moustafa ElBialy
CIO
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Where to next?

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What is relationship intelligence?

See where it comes from, and how it gives your team a competitive advantage.

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Affinity Sourcing

Discover a tool that takes sourcing beyond the bounds of your existing network.

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The Affinity CRM

Discover the platform that turns your network into a dealmaking machine.

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How to use relationship intelligence

Take a deeper dive into how relationship intelligence works inside the CRM.

Frequently Asked Questions

Relationship intelligence is knowing who your organization knows, how well, and how recently, derived from real communication patterns instead of a contact database someone maintains. It answers a question a contact list can't: of everyone at the firm, who has the strongest current connection to this person, and is it warm enough to be worth asking.

By observable behavior rather than self-reporting. The inputs are how often two people exchange email, how recently, whether replies come back, and whether meetings appear on both calendars. A relationship with frequent recent two-way contact scores higher than one with a single introduction three years ago, regardless of how either party would describe it.

Affinity connects to the firm's email and calendar and processes the interaction history already there, mapping who has spoken to whom, how often, and how recently. No one imports contacts or logs a meeting. Most firms see their entire network mapped within 24 hours, and BDC Capital recorded a five-fold increase in tracked contacts in that window.

Affinity ranks every colleague who has a connection to the target by relationship strength, and shows when each last made contact. The deal team sees whether to reach out cold or ask a specific colleague, and which colleague's introduction is most likely to get a reply. The ranking moves as communication patterns change, so a path that was warm last year is not presented as warm today.

Affinity builds relationship scores from interaction metadata: who corresponded, when, and how often. Message content is read only where a firm turns on a feature that requires it, such as agents that draft follow-ups or propose record updates. Affinity is SOC 2 Type II and ISO 27001 certified, with encryption in transit and at rest.

Yes. Affinity separates personal interactions from firm-relevant ones, and permission sets control what colleagues can see. A professional's private correspondence does not become firm-visible because they connected their inbox. What the firm gains is the relationship signal, governed by the access rules the firm sets.

The relationship history stays with the firm, because it was captured at the firm level rather than held in one inbox. Coverage of a banker, sponsor, or founder survives the departure. Whoever picks up the relationship inherits the full record of who spoke to them, when, and about what.

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