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Guide

3 ways to increase deal origination using your Salesforce data

‍Is your Salesforce data driving deals?

Cold outreach isn't what it used to be. If you want to have a shot at breaking through the noise, it means connecting your outreach through a warm introduction.

In this guide, we cover the challenges to successful outbound prospecting and three ways you can use your Salesforce data to find warm introductions in your network:

  • Use data automation and enrichment to identify target firms faster
  • Create an outreach strategy that gets results
  • Drive deals forward with easy access to company and engagement data

What customers are saying

"Implementation was really easy. We were able to start using the platform straight away."
Udai Chopra
Principal
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"Having a well-defined, clean, golden source data set is more important in the age of AI. That's a lot of the benefit we're seeing from Affinity."
Oren Michaely
Head of AI
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"It's night and day. We are way
more organized when it comes
to relationships. We've won a
good amount of deals we wouldn't have won if we hadn't changed over to Affinity."
Doug Parker
Head of Origination
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"Venture capital is a craft, and Affinity is one of the tools helping the investment team build this craft better."
Moustafa ElBialy
CIO
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3 ways to increase deal origination using your Salesforce data

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