On Demand

Signals over noise: Data and network-powered sourcing

Learn how MassMutual Ventures is adapting their deal sourcing strategy in a competitive market—using data-driven tools to find and prioritize high-quality deals.

In today's post-funding boom environment, investors face a new challenge: there are more opportunities than ever, but finding the right deals is increasingly complex. 

How do you cut through the noise to find the opportunities worth pursuing?

Join Affinity as we speak with MassMutual’s Eric Emmons and Charles Svirk to discuss their deal sourcing strategy and key trends, including:

  • How the early 2020s funding boom reshaped the investment landscape
  • Ways to combine AI tools and networks to gain a competitive edge
  • Key signals for spotting relevant, high-potential startups—like team stability, capital efficiency, and growth trajectories

Plus, see how MassMutual Ventures uses Affinity Sourcing to monitor hundreds of potential investments simultaneously and move quickly on opportunities.

Presenters

Dan Polonka

Sr. Product Marketing Manager

Affinity

Harjas Gulati

Product Manager

Affinity

Eric Emmons

Managing Partner

MassMutual Ventures

Charles Svirk

Partner

MassMutual Ventures

In today's post-funding boom environment, investors face a new challenge: there are more opportunities than ever, but finding the right deals is increasingly complex. 

How do you cut through the noise to find the opportunities worth pursuing?

Join Affinity as we speak with MassMutual’s Eric Emmons and Charles Svirk to discuss their deal sourcing strategy and key trends, including:

  • How the early 2020s funding boom reshaped the investment landscape
  • Ways to combine AI tools and networks to gain a competitive edge
  • Key signals for spotting relevant, high-potential startups—like team stability, capital efficiency, and growth trajectories

Plus, see how MassMutual Ventures uses Affinity Sourcing to monitor hundreds of potential investments simultaneously and move quickly on opportunities.

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Preview Affinity's AI agent platform for private capital—automating sourcing, qualification, and CRM upkeep so your deal team can focus on closing.

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