Affinity to host London’s first Relationship Intelligence conference for dealmakers

Globe Newswire
Campfire London will include presentations and panels by industry leaders and a keynote by award-winning author, entrepreneur, as well as Olympic champion, Col. Dame Kelly Holmes.

LONDON January 5, 2023Affinity, the relationship intelligence platform for dealmakers, today announced London’s first ever relationship intelligence conference, Campfire London. This event is taking place in the heart of London on February 8, 2023. 

“Our inaugural Campfire event in California was a huge success, bringing together hundreds of U.S. investors both in-person and virtually,” said Shubham Goel, co-founder and co-CEO. “We look forward to bringing this event to our European customers and providing them the opportunity to meet with their peers and learn how they are using technology to fuel growth, manage pipelines and effectively spend their time on relationships that drive deals in 2023.”

A recent survey revealed that investors are split on what 2023 will bring with 31% planning for an increase, 36% planning for a decrease, and 33% for the same number of deals as 2022. Affinity’s platform data, representing the largest dataset of pre-close dealflow in the world, shows a marked increase in the volume of potential investments being sourced. Year-to-date, new deal volume is up over 69% since 2021. One thing is certain, investors remain focused on sourcing new deals with 39% reporting that they plan to spend most of their time on deal sourcing next year. With 50% of deals still coming from outbound sourcing, investors are working hard to build out their network in new areas and invest in their current networks to ensure they have the right deals in their pipeline.

Campfire London will occur at a unique time for the private capital industry, with a historic drop in investments but indications that investors are ramping up their dealflow for a different model in 2023. As investors shift their focus to deal sourcing, the relationship intelligence conference will include presentations and panels by investors and founders, like ABACON Capitall, Notion Capital, and Isomer Capital, to share how dealmakers can use technology to fuel growth, manage pipelines, and focus on what matters as the market continues to shift and a keynote by award-winning author, entrepreneur, as well as Double Olympic champion, Col. Dame Kelly Holmes. The featured guest speaker, Olympic medallist and award-winning author Col Dame Kelly Holmes, will join the conference for a fireside chat to discuss her career, the highs and lows, and the importance of having a winner’s mindset.

“The private capital industry has experienced an exponential growth, which we witnessed in European venture over the last 15 years. Maintaining a good grasp of the ecosystem has become more and more challenging,” says Thomas Schneider, Partner at Isomer Capital. “We are excited to attend Campfire London and to connect and strategize with other industry leaders as we navigate an increasingly competitive market.”

Register today to join Affinity’s Campfire London in-person or virtually at

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