The Affinity Experience

Kelly Graziadei, Founder & General Partner at f7 Ventures

“I'm excited that we have a toolset and a partner in Affinity that can grow with us and be with us as we continue to build. Affinity plays a really critical role in helping us ensure we can do that now and into the future.”

Kelly Graziadei
Founder & General Partner, F7 Ventures

How your peers are closing more deals

Source high-quality deals

“The built-in Affinity reporting dashboard gives out platform team an easy-to-use interface to generate easy-to-understand reporting automatically.”

SAM Campbell

Global Venture Operations
Manager & Investor
Samsung Next

Maximize
relationships

“We incorporate more data-driven signals around companies into our pipeline management and in Affinity we look for companies that spike on certain data points that show more of concrete business inflection point versus a person’s career inflection point.”

Kevin zhang

Partner
Bain Capital Ventures

Break down
silos

“The Affinity integration enables us to capture high-quality data and be able to report to the team and investors the average deal size, deal stage, and country coverage all in a single dashboard.”

max blanshard

Investment Associate, 2150

Is your deal-making process as efficient as it could be?

Affinity Analytics enables investment professionals to assess complex data easily, by surfacing real-time insights that drill into ongoing trends, and optimize deal-making activities.

Get started

Relationship insights

Use your firm’s network to find the introduction to your next deal. With automated mapping of your entire collective network, you’ll see every warm introduction you can use to make a meaningful first impression to the company or contact you’re interested in.

Automated data

You don’t have to manually search data sources and stitch those insights together - instead automatically enrich records with propriety data from your email and calendar; inputs like firmographic and funding; data from industry leaders like Crunchbase, Dealroom, and Pitchbook.

Confident decision making

Make data-driven decisions using the entire history and context of your team’s interactions and information on an opportunity. You’ll be able to act faster and more confidently!

Powerful extensions

Our extensions streamline across your CRM, alleviating the pain of switching, keeping your pipeline up to date, and ensuring visibility across your team. Extensions work across tools you use: websites (using Chrome), email, Zoom.

Built to last

From fundraises to deal management, portfolio growth and more, Affinity’s combination of relationship intelligence, engagement records, automation, and enriched data reduces the amount of time you spend getting to high quality opportunities fit for your firm’s investment goals.

Fostering a community

Additionally, we provide peer-to-peer events, quarterly reports and playbooks, and host industry expert webinars to help you get even more out of your investment.

Are you getting the most out of your Affinity CRM?

Talk to your rep

How your peers are closing more deals