Increase sales efficiency with automation and relationship insights
Close more quality deals faster
Enterprise deals often involve multiple decision-makers and long sales cycles, making time a precious commodity. Historical context, relationship insights, and activity timelines are keys to speeding up the technology sales process, but enterprise sellers don’t have time to manually update Salesforce records or closely monitor relationships. That's where Affinity for Salesforce can help set your company apart. With Affinity, you can enjoy the power of automated activity capture and relationship insights, increasing deal flow by 25% and ensuring your entire team always has up-to-date information so you can close better deals faster.
Eliminate manual CRM updates with automation
Imagine the impact on your team's productivity when every meeting or email exchange with external contacts seamlessly translates into updated and enriched Salesforce records. Save 200+ hours of manual data entry per employee per year with automated activity capture. Affinity also pushes your company’s history of interaction with an account or contact into Salesforce’s Activity Timeline so you can see sent and received emails, meetings, and any other logged Salesforce activity that has taken place.
Keep a pulse on key relationships
Establishing trust and credibility takes time, but enterprise teams need to invest in ongoing relationship-building efforts to secure repeat business and referrals. Manage your relationships more effectively with Affinity's relationship intelligence insights integrated into your Salesforce workflows. By analyzing your company's interactions, Affinity uncovers every connection your business has with external contacts and the strength of each connection, making relationship selling a breeze. You can also stay top-of-mind with key contacts by setting Salesforce triggers to let you know when relationship scores drop below a specific threshold or when company insights change so you always know when to reach out.
Close deals faster with access to insights everywhere you work
Affinity for Salesforce surfaces relationship, contact, activity, and deal insights directly in the tools your team uses every day: Google Chrome, Gmail, Outlook, and LinkedIn. You can add notes, edit existing Salesforce records, and create new contacts, accounts, and opportunities directly from your inbox or while browsing a prospect’s website. Additionally, you can see your company’s entire network, so you know which of your colleagues can initiate a warm introduction to a prospect you’re researching on LinkedIn, without ever opening Salesforce.
Shift Sales into High Gear with Relationship Intelligence
Relationship intelligence is the fuel your sales engine needs. Why? B2B sales are in crisis: Cold calling and outreach are being rejected by buyers, marketing is less effective and budget constrained, and the path to decision makers is opaque (even with more sales tech). Relationship intelligence gives you context on how to get the most value from your company's shared network, helps you prospect via warm introductions, and ensures data is up to date and usable.
Why our customers love Affinity
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