On-Demand

A digitally advanced CRM system paves the way for long-term deal-making relationships. In addition to mitigating the risk of human error, a holistic approach to CRM changes the attitude towards the historically siloed technological operations of investment banks.

Join The Banker and Affinity for this one-hour webinar, chaired by Marie Kemplay, Investment Banking and Capital Markets Editor, The Banker, as our expert speakers explore the benefits of recognising the enabling function of a sophisticated CRM system, and the potential for investment banks to meet client expectations and reduce overall cost.