The Challenge

Throughout the process of raising four funds, Redalpine developed relationships with hundreds of different LPs. Recognizing that it could no longer confidently and effectively manage these relationships using spreadsheets and traditional CRM platforms, Redalpine turned to Affinity for a scalable solution.

The Solution

Optimizing fundraising: 

Redalpine is unique as compared to its counterparts in the US and the EU in that it encompasses a very broad LP base. Whereas other venture capital firms may engage with a select number of LP partners (primarily institutional investors), Redalpine engages with hundreds of different LPs throughout the fundraising process, mostly entrepreneurs and family offices. Using Affinity, the Redalpine team is able to effectively manage the fundraising process from the initial conversation to the time of the final handshake.

Streamlining deal flow: 

Affinity has quickly become Redalpine’s CRM-of-choice. Affinity enables the Redalpine team to seamlessly manage relationships and keep tabs on the status of deals. Affinity’s calendar and mailbox integrations have proven especially valuable in auto-populating its deal pipeline and shortcutting manual input.