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New Politicss
CUSTOMER SUCCESS STORY

How New Politics uses Affinity

Affinity helps New Politics identify the most lucrative entry points into accounts

New Politics is is dedicated to transforming the political landscape by recruiting and developing servant leaders from the military and national service worlds for continued service in politics.

The process of recruiting and placing public servant candidates in political positions is rife with challenges. There are high barriers to entry. While there are exceptions, a background in politics tends to be a prerequisite.

New Politics

“Affinity helps us support candidates in a comprehensive and team-oriented way so that we’re singing from the same song sheet. It allows us to track how different members of our team are supporting a candidate and their campaign so we can stay on track and all be on the same page.”

New Politics
David Heifetz
CCO

Today, Affinity helps power the New Politics community. The New Politics team leverages Affinity Lists to break down the different segments of its community and better understand how someone can get involved–whether they’re a potential staff member, donor, super volunteer, or candidate.

“Affinity helps us support candidates in a comprehensive and team-oriented way so that we’re singing from the same song sheet. It allows us to track how different members of our team are supporting a candidate and their campaign so we can stay on track and all be on the same page.” – David Heifetz, CCO

Affinity is especially valuable in assisting candidates with staff building and fundraising efforts, as it helps surface potential campaign talent and relationships that might support the campaign.

“Over the course of their lives, servant leaders haven’t thought through how their community can potentially help a future campaign. But when you’re running, you need to know how to mobilize your network behind you,” says Lee.

As it looks to the future, New Politics is committed to improving our political landscape. By leveraging Affinity, New Politics’ mission is to infuse a fresh, service-oriented perspective into politics, and create a system that is committed to the greater good.