MOC relies on its network to connect with new companies and entrepreneurs. They leverage data from multiple sources to get a complete look at their network. Access and analysis of their team’s network and communications are a must to reach their ambitious goals. MOC’s previous solution lacked visibility and dynamic data, therefore, leaving their system of record incomplete.
"Affinity is a very useful, tailor-made product for such a Venture Capital fund like us. The biggest advantage is having all of our data and communication in one place. We talk to thousands of startups and hundreds of VCs, and Affinity lets us keep track of those relationships over time.”
MOC chose Affinity because it is built with a people-first mentality, one of MOC’s core values. MOC prioritizes building strong relationships with its founders, regardless of where they are in its pipeline. Affinity has let MOC keep tabs on the approximately 200 companies it conducts due diligence on each week and its approximately 9,000-person strong network.
"Affinity helps us make sure everyone has the best experience with our firm and that our founder relationships are strong.”
The cyclical nature of venture capital means that MOC constantly re-evaluates companies it has established relationships with in the past. MOC relies on Affinity's Board View to precisely understand where companies are in its pipeline. They use various custom fields to be able to regularly work with the data and gain insights on future deal flow activities. MOC also leverages Affinity’s notes to keep track of important relationship details. Ultimately, Affinity has become a source of truth for MOC to ensure it remains founder-first in the years to come.