case study

How Market One Capital focuses on its founder-first approach with Affinity

With Affinity, MOCs is able to manage its deal pipeline and benefit from relationship intelligence to leverage the richness of its network
"Affinity is a very useful, tailor-made product for such a Venture Capital fund like us. The biggest advantage is having all of our data and communication in one place. We talk to thousands of startups and hundreds of VCs, and Affinity lets us keep track of those relationships over time.”
Marcin Zabielski
Partner at MOC

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Description
Market One Capital (MOC) is a Pan-European venture capital firm focused on marketplaces / digital platforms and SaaS with offices in Warsaw, Barcelona, Luxembourg.
FOUNDED
2017
INDUSTRY
Venture Capital
Challenge
With its vast relationships, MOC’s previous CRM solution lacked visibility and dynamic data, therefore, leaving their system of record incomplete.
solution
MOC turned to Affinity to automate contact and company profile, manage its deal and portfolio pipeline and leverage relationship intelligence across the firm.
result
Affinity has become a source of truth for MOC to ensure it remains founder-first in the years to come.

Introduction

Founded in 2017, Market One Capital is a venture capital firm based in Warsaw, Poland. The firm prefers to invest in seed and early-stage companies operating in the B2B, B2C, P2P marketplaces, and software sectors based in Europe.

The firm founded and scaled 3 online platforms themselves as entrepreneurs and invested in 60+ early-stage tech startups, including Docplanner, Brainly, Tier Mobility, Packhelp and Genial.ly. 

With a cast network of relationships,  MOC’s previous CRM solution lacked visibility and dynamic data, therefore, leaving their system of record incomplete. MOC chose Affinity because it is built with a people-first mentality, one of MOC’s core values. 

Challenge

MOC relies on its network to connect with new companies and entrepreneurs. They leverage data from multiple sources to get a complete look at their network. Access and analysis of their team’s network and communications are a must to reach their ambitious goals. MOC’s previous solution lacked visibility and dynamic data, therefore, leaving their system of record incomplete.

The team needed a new CRM platform that could support their deal pipeline, provide relationship management to leverage the richness of its network, while reducing onerous manual input and tracking.

Solution

MOC chose Affinity because it is built with a people-first mentality, one of MOC’s core values. MOC prioritizes building strong relationships with its founders, regardless of where they are in its pipeline. Affinity has let MOC keep tabs on the approximately 200 companies it conducts due diligence on each week and its approximately 9,000-person strong network.

The cyclical nature of venture capital means that MOC constantly re-evaluates companies it has established relationships with in the past. MOC relies on Affinity's Board View to precisely understand where companies are in its pipeline. They use various custom fields to be able to regularly work with the data and gain insights on future deal flow activities. 

MOC also leverages Affinity’s notes to keep track of important relationship details. 

Results

Ultimately, Affinity has become a source of truth for MOC to ensure it remains founder-first in the years to come.

"Affinity helps us make sure everyone has the best experience with our firm and that our founder relationships are strong.” - Michal Gren, Analyst, MOC

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