How Market One Capital focuses on its founder-first approach with Affinity
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Founded in 2017, Market One Capital is a venture capital firm based in Warsaw, Poland. The firm prefers to invest in seed and early-stage companies operating in the B2B, B2C, P2P marketplaces, and software sectors based in Europe.
The firm founded and scaled 3 online platforms themselves as entrepreneurs and invested in 60+ early-stage tech startups, including Docplanner, Brainly, Tier Mobility, Packhelp and Genial.ly.
With a cast network of relationships, MOC’s previous CRM solution lacked visibility and dynamic data, therefore, leaving their system of record incomplete. MOC chose Affinity because it is built with a people-first mentality, one of MOC’s core values.
MOC relies on its network to connect with new companies and entrepreneurs. They leverage data from multiple sources to get a complete look at their network. Access and analysis of their team’s network and communications are a must to reach their ambitious goals. MOC’s previous solution lacked visibility and dynamic data, therefore, leaving their system of record incomplete.
The team needed a new CRM platform that could support their deal pipeline, provide relationship management to leverage the richness of its network, while reducing onerous manual input and tracking.
MOC chose Affinity because it is built with a people-first mentality, one of MOC’s core values. MOC prioritizes building strong relationships with its founders, regardless of where they are in its pipeline. Affinity has let MOC keep tabs on the approximately 200 companies it conducts due diligence on each week and its approximately 9,000-person strong network.
The cyclical nature of venture capital means that MOC constantly re-evaluates companies it has established relationships with in the past. MOC relies on Affinity's Board View to precisely understand where companies are in its pipeline. They use various custom fields to be able to regularly work with the data and gain insights on future deal flow activities.
MOC also leverages Affinity’s notes to keep track of important relationship details.
Ultimately, Affinity has become a source of truth for MOC to ensure it remains founder-first in the years to come.
"Affinity helps us make sure everyone has the best experience with our firm and that our founder relationships are strong.” - Michal Gren, Analyst, MOC