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3 ways that good UX design improves your CRM experience

Traditional CRM software platforms are built on a foundation of 20+-year-old technologies designed to drive transactional sales. These old-school tools can sometimes look and feel like they were designed 20+ years ago. Choosing a modern CRM platform built for venture capital and designed with the end user (you) in mind can decrease training time, encourage adoption across your firm, and provide a more flexible tool that your team can customize to your unique needs. 

Speed up deployment and time to value

Complicated tools require long, complicated training periods to get users up to speed. Tools designed for accessibility allow teams to get started quickly and move just as fast. Traditional platforms like Salesforce have built entire courses to help people become platform experts.

Deal teams that don’t have 15-20 hours per person to spend on technical training and onboarding should find a CRM that feels familiar. Unfortunately, the most familiar tool for many firms today are simple spreadsheets which, while easy to train on, don’t have the additional technology required of a venture capital CRM. If you want a solution that emphasizes accessibility and doesn't settle for simplicity. 

Venture capital CRM solutions like Affinity are designed to look and feel like a spreadsheet and are further supported by automation and relationship intelligence. Anyone that knows their way around a cell can find what they need fast, and, with automated data capture, ensure that data is up to date.

Encourage adoption

When a CRM is easy to use, your team actually wants to use it. Up to 70% of CRM implementations fail and low adoption rates are at the core of that issue. Even if your team is trained to use your CRM to the best of its ability, if data-entry is tedious and accessing your data is hard to do, they will rapidly revert to methods that feel easier. Low adoption rates leads to a low-value system with incomplete records, and a low-value system leads to even lower adoption rates.

A simple-to-use but robust CRM should automate activity tracking and data entry so that outdated data is no longer an issue. Automation may cover the actual work of maintaining a CRM which will encourage your team to rely on it, but it’s still important to address whether your team actually likes using the product. If the data is accurate, but the system is cumbersome, adoption rates will stagnate or slowly drop as people return to systems they know.

Increase flexibility

Large-scale enterprise systems rely on multi-person implementation and development teams to add additional fields or build out new workflows. A platform designed for accessibility should make it easy to make account-level and system-level customizations tailored to how you work.

No two investment processes are identical, and being able to add or alter columns on the fly to match how your team works must be easy and accessible by your team. Customizing workflows without needing to wait for a 3rd-party gives your team the ability to easily manage relationships with LPs, support current portfolio companies, and handle new deals all in one place. 

All of these updates to the user experience ultimately tie back to one key initiative: making your team more efficient. Decreasing training time means new team members are able to start managing important deals sooner. 

Choose a well-designed VC CRM

When users actually enjoy using the platform, adoption rates increase; combining this with automated data entry and relationship intelligence also means the records your team refer to daily are accurate. Now they can focus on leveraging their up-to-date CRM data rather than spending time maintaining it in siloed spreadsheets. A flexible interface allows your team to customize the platform to match their individual workflows, so they can close more deals faster, their way. 

The VC industry is on the cutting edge of technology, so why choose a CRM designed for teams of the Dot-com boom? Your team deserves a CRM built for today’s venture capital world. Check out our Definitive Guide to CRM for Venture Capital to learn about what your team needs from a CRM to stay competitive. 

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